In the eyes of the industry, the number of stores that have resumed work has rebounded. In terms of business, it coincides with the "graduation season", and the lease transaction is heating up more obviously; However, the commercial activity of new and second-hand houses did not break out as expected, and it is expected to take another week and a half; On the whole, looking forward to the next market, "I am confident to get what I lost back".
Tell:
Experience of a person in charge of an intermediary store returning to work
2 1 Zhou Xinkai, the owner of Century Real Estate Xinyu Franchise Store, was very happy to hear the news of returning to work. He has three stores in ganjiakou, Haidian, with more than 80 employees. Prior to this, Zhou Xinkai paid attention to the epidemic conference every day to understand the trend. Because there are many schools around the store, he once worried that he might not be able to return to work after the college entrance examination. Later, when he saw that the epidemic prevention and control was getting better and better, he became more and more confident. "We ushered in a return to work before the college entrance examination!"
On June 5, in the group, the agent began to look forward to it, and prepared the dress for the next day to ensure a good mental outlook for returning to work. At 8: 40 am on June 6, Zhou Xinkai arrived at the store near Zengguang Jiayuan, and the team members also arrived at the store early, listening to music and cleaning the inside and outside of the store. At 9: 00 a.m., the front-line agent of the store held a daily routine morning meeting, focusing on the specific work arrangements after returning to work. Zhou Xinkai attended the meeting. "From the overall state of the broker, the mental outlook is even better than before returning to work."
After the meeting, the front-line agents of the store returned to their stations and devoted themselves to their daily work, including sorting out their respective ports, opening the system to find a house and making phone calls. Zhou Xinkai deployed the store management direction according to the store situation and checked the store's resumption of work. As the owner of a franchise store, according to the normal process, at the beginning of each month, Zhou Xinkai will hold a monthly business debriefing meeting to summarize the work of last month and discuss the next work arrangement. Therefore, before returning to work, he summarized the relevant data and focused on the market forecast in June, thus ensuring that the next work can be carried out normally.
On the afternoon of 1, Zhou Xinkai came to his store near the Ministry of Construction and held the most important business debriefing meeting on the day of returning to work. The whole meeting lasted more than six hours. At this meeting, he defined the team's business objectives in June, deployed new houses, second-hand houses and leasing businesses, and put forward specific quantitative requirements, encouraging the team to strive to recover the performance targets in May.
After the meeting, Zhou Xinkai started the work of "patrolling stores" and turned his three stores around. At about 9: 30 that evening, he was still communicating with the store manager and agent. "I hope everyone will cheer and make achievements."
On June 6th, three stores under the newly opened 2 1 century real estate store in Dongzhou officially resumed work.
Trend:
Do a good job in epidemic prevention and the intermediary stores have resumed business.
Zhou Xinkai's experience is only a microcosm of the practitioners in the real estate brokerage industry. At present, on the basis of doing a good job in epidemic prevention, intermediary stores have resumed business one after another, and real estate agents have quickly entered the working state.
Zhongyuan Real Estate Ocean World Store, located near the East Fourth Ring Road, also started to resume work and opened offline business. On the day of returning to work, Chen Yanling, the agent of the store, got up early and rushed to the store to prepare for reopening. After reporting to the street, she returned to work as soon as possible and began to clean, disinfect and prepare epidemic prevention supplies. At the morning meeting, Chen Yanling planned some work plans and targets for June, and then began to sort out the housing work, and distributed floor plans, photos and other materials according to customer needs. After finishing the basic work, she quickly sent the courier information to the owner, Mr. Wang, and as a volunteer, she measured the temperature and scanned the code at the door of the community.
After this period of "digestion" of the epidemic, at this stage, Chen Yanling's mentality has been adjusted from initial anxiety to gradual peace. "The main task of everyone in the near future is to sort out the housing, accumulate strength, ensure to seize the opportunity and open more orders."
Intermediary stores in Mazhuqiao area also ushered in the resumption of work. "On hearing the news of the resumption of work, all the partners in our store are ready to go. After returning to work, they were full of confidence and immediately began to get busy. " 2 1 Century Real Estate Emma franchise store owner Feng said.
Feng has three stores and more than 60 employees in Mazhuqiao area. Although the store has resumed work, he admits that there are still some difficulties in promoting specific business. For example, some communities are not allowed to enter, and some owners, property buyers and tenants have not yet left the isolation period.
It is worth mentioning that many stores have not resumed work due to epidemic control. Take Beijing Home Link Changping District lishuiqiao District Long Yuan Store as an example. It hasn't returned to work yet. The person in charge of the store said, "I am looking forward to it and firmly believe that the store will resume work soon. We are full of hope and confidence. "
From the company's point of view, Cao Xinglong, general manager of Beijing Zhongyuan Tertiary Market Business Center, told the Beijing News that at present, 80% of employees in Zhongyuan Beijing can go to work. "I am very happy to go to work, but some brokers are very anxious and worried that the epidemic will disrupt the pace of work and life again." In terms of specific stores, according to the requirements related to epidemic prevention, employees must hold a 72-hour nucleic acid certificate at work and urge them to take the third shot of vaccine, and the number of stores should not exceed 70%; Spray disinfectant every day to reduce the number of customers in the store. In addition, you must have a healthy green code when entering the store.
I love my family in Beijing, and I have achieved "everything" at present. After returning to work, I love my family in Beijing posted tips on epidemic prevention and control, and implemented prescribed measures such as code scanning, temperature measurement, showing health treasures and negative nucleic acid certificates in stores, and disinfected the stores regularly.
After the chain store resumed work, the real estate agent actively put into work.
Market:
After returning to work, the business was carried out in an orderly manner and the number of consultations increased significantly.
At present, the related businesses of various intermediary stores are being carried out in an orderly manner. Zhou Xinkai said, "After the resumption of work, the vitality of the store has returned, and the number of lease contracts, new houses and second-hand houses has rebounded. On the day of resumption of work, the store signed two leases. "
In terms of business, up to now, Zhou Xinkai pointed out that his store leasing business has improved significantly, with six transactions, but the activity of new and second-hand houses did not break out as expected. "Customers should also actively return to work. They may not be fully focused on buying a house yet, and it will take some time to settle down, at least one and a half weeks. It is expected that the transaction will be ushered in around 15. "
After returning to work, the consultation volume of Fengmen Store increased significantly. He told the Beijing News reporter that the growth rate of store consultation is around 30%-50%; At the same time, because there was almost no house inspection in May, the current housing supply has increased significantly compared with May, and even increased by about 20% compared with that before working at home.
"After returning to work, the situation is ok, with both basic customers and quantity. Customers who didn't see the house before because of the epidemic began to see the house one after another these two days, some for rent and some for sale. In the past two days, our store signed two leases, one for sale, and the transaction became active. " Chen Guixun, regional manager of Beijing Zhongyuan Wukesong, said.
Previously, affected by the epidemic, many areas in Beijing were basically working from home in May, which made it difficult to carry out offline shopping transactions, which was no small challenge for intermediary stores. Zhou Xinkai said: "How to lead 80 partners to adjust their mentality and stabilize their mentality is what we have been doing." Based on this, he asked employees to hold morning meetings and punch cards online every day to create a working atmosphere. During working at home, Feng's team was not idle. While doing a good job in epidemic prevention, he did a good job in online training and held an online meeting to ensure that employees were excited at the same frequency.
It is worth mentioning that during the epidemic period, the real estate agents of chain home, I love my family, Zhongyuan and other institutions actively participated in the volunteer service of community epidemic prevention and control.
Outlook:
Good policies and offline viewing are expected to boost the rebound in transactions.
The question is, after the intermediary stores resume work, do they have confidence in the future? Looking forward to the next business development, how will it be laid out?
"At present, all business lines are following up normally, and the next step is to do a good job in transformation. In business, we are confident to get back what we lost. " Zhou Xinkai said that the reason is that if the real estate industry can't take a look offline, the chances of online transactions will be small. Now offline has resumed work, including a new sales office, which can take customers to see the house on the spot and then understand the customer's needs in depth. Looking back, we can strive to achieve transformation.
Feng believes that the leasing business is the fastest rebound, because there is a large amount of demand released in the "graduation season" every year, and a wave of overstocked houses affected by the epidemic will also enter the market, thus promoting the rebound of leasing transactions; In terms of second-hand housing and new housing, the policy level has released relevant benefits, including the decline in mortgage interest rates, which is conducive to the subsequent market recovery. In addition, when the end of June has reached the end of the year, some developers may adjust their sales plans, which may also be beneficial to new home buyers.
The person in charge of lishuiqiao Long Yuan Store of Beijing Chain Home said that the current market is stable and orderly, and the offline house-viewing volume of just-needed and improved customers will gradually recover. Brokers can better serve customers and owners through business promotion during this period.
From the enterprise level, Cao Xinglong said, next, the brokerage company must focus on basic services, strengthen the specialization of brokers and improve the internal system, and create a safe and efficient trading platform. "Everyone is still worried about the recurrence of the epidemic. The company will learn from the past experience to realize the whole process of house viewing, negotiation and signing, and make more technical preparations; Establish long-term career plans for employees and tide over the difficulties with enterprises. " Cao Xinglong said.
Beijing News reporter Zhang Xiaolan Figure/Respondents provided
Editor Yang proofreads.