Management characteristics of Yiwu small commodity wholesale market

Yiwu small commodity wholesale market consists of two major market clusters, Yiwu International Trade City and Huangyuan Market in China. There are 43 industries in the market, with 1900 categories and1700,000 kinds of commodities, almost including handicrafts, ornaments, hardware, daily necessities, rain gear, electronic appliances, toys, cosmetics, sports, socks, non-staple food and so on. Among them, the production and sales of ornaments, socks and toys account for13 of the national market. Good quality and low price, distinctive features, very competitive in the world.

Yiwu small commodity wholesale market has developed logistics and is one of the three major logistics centers in Zhejiang Province. There are more than 200 combined consignment lines in the market, which go directly to 200 large and medium-sized cities in China; Six railway baggage and parcel trains; Has the only civil airport in central Zhejiang; Adjacent to Ningbo and Shanghai Port, it has developed maritime transportation, forming a three-dimensional transportation network of roads, railways and aviation, with a daily cargo throughput of more than 5,000 tons. At the same time, the customs will be set up, and the "one customs clearance and three inspections" will be opened to support the construction of two modern logistics bases, the international logistics center and the shopping mall logistics center. Modern logistics infrastructure is advanced, with perfect functions and high efficiency.

Yiwu small commodity wholesale market has a developed market chain, and thousands of merchants have hot transactions, which has become a source of information for releasing commodity prices and new product trends. Worry-free market information dissemination channels, with a variety of professional newspapers, China commodity investment network and many other small commodity market information websites.

Yiwu commodity wholesale market is exported to Southeast Asia, the Middle East, Europe and America in radiation 2 12 countries and regions, and the annual export volume reaches more than 60% of the total turnover. Among them, the export value of handicrafts, ornaments, hardware, glasses and other advantageous industries accounts for more than 70% of the industry sales; More than 60% of the merchants in the market have foreign trade supply business, and now more than 8,000 foreign businessmen have settled in Yiwu and more than 500 overseas business organizations. In May 2002, Minister of Foreign Trade and Economic Cooperation Shi Guangsheng visited Yiwu and wrote an inscription for the market: "Facing the world and serving the whole country".

Yiwu small commodity wholesale market system is advanced and developed, and the exhibition industry started early and has great influence. The market has a large exhibition hall-Yiwu Small Commodity Wholesale Market Hu Mei Convention and Exhibition Center, with a total construction area of 46,000 square meters. There are five exhibition halls, which can accommodate 65,438+0,500 international booths, equipped with international conference halls, business centers, coffee bars, etc. To undertake more than 20 international and domestic exhibitions of different scales every year. China Small Commodities Fair has been held for ten times since 1995. Since 2002, it has been upgraded to a national export-oriented exhibition organized by the Ministry of Commerce. In 2005, the exhibition turnover of Yiwu International Commodities Fair in China reached 8.098 billion yuan, of which the foreign trade turnover was 66 1 billion dollars. China Yiwu International Commodities Fair has become an important annual exhibition of labor-intensive commodities in China, attracting much attention for its economy, trade, export-oriented and long-term.

With the acceleration of the transfer of global labor-intensive industries to China, the export-oriented degree of Yiwu small commodity wholesale market has been continuously improved, which has promoted the development of small commodity industries. Taking Yiwu as the center, an international small commodity industrial belt has been formed in areas such as Jin, Taiwan, Wen and Li, which has promoted the cluster development of market industries and further consolidated and expanded the position of the market in the international industrial division of labor.

Yiwu small commodity wholesale market management standard is the first professional market in China to establish ISO900 1 international quality system and pass ISO 1400 1 environmental management certification. In 2003, China's first self-developed professional market electronic information management system was put into use, which realized the full computer management of market development, business site leasing, business behavior norms, business information and other services. Yiwu Small Commodity Wholesale Market is a designated shopping and tourism unit designated by Zhejiang Tourism Bureau. Among them, the International Trade City was awarded the first five-star market in the province by Zhejiang Industrial and Commercial Bureau, while Huangyuan Market and Wang Bin Market were awarded three-star markets by Zhejiang Industrial and Commercial Bureau. In 2005, the International Trade City was approved as a national 4A-level shopping and tourist area, and it was the first shopping and tourist scenic spot in China.

Since 2000, Yiwu Commodity Wholesale Market has set a brand-new goal of "building the world's largest supermarket and an international shopping paradise" by taking China's entry into WTO as an opportunity, actively implementing the internationalization strategy, vigorously developing shopping tourism and speeding up the construction of market infrastructure. Among them, the first phase market of International Trade City with a total construction area of 340,000 square meters opened in June 2002. Yiwu Customs, International Logistics Center and China Commodity Digital City online market were put into use in 2002. The second-phase markets F and G of International Trade City opened in June 2004 at 5438+ 10, and the second-phase market H opened in June 2005 at 5438+ 10. Projects such as the expansion of the World Trade Center and the Convention and Exhibition Center are being planned, showing a grand blueprint for internationalization. Yiwu Commodity Wholesale Market Area 1 is a modern wholesale market built by China Commodity City to meet the needs of market internationalization, with a total investment of 700 million yuan, which was completed and put into use on September 28th, 2002. The market covers an area of 420 mu with a building area of 340,000 square meters. There are five main business areas: main market, direct sales center of production enterprises, commodity procurement center, storage center and catering center. * * * More than 9,000 business premises, with 1 1 1,000 households. The first floor of the main market in the first district of international trade city mainly deals in flowers (artificial flowers), flower ornaments, plush toys, inflatable toys, electric toys and ordinary toys; On the second floor, the shopkeeper should deal in headdresses and jewels; Owners on the third floor should operate festive crafts, decorative crafts, porcelain crystals, photo frames and ornaments; The fourth floor is a direct sales center for manufacturing enterprises, with Taiwan Province Business Hall, Dehua District of Southern Porcelain Capital, Shenzhen Original Gift District and other characteristic blocks, where the most top-grade domestic handicraft manufacturers such as craft ceramics, crystals and glass are gathered.

Yiwu Commodity Wholesale Market 1 District has excellent market facilities, including central air conditioning, large electronic information screen, broadcasting system, electronic information consultation system, broadband network system, escalators and fire safety monitoring center. People and goods flow smoothly in the market, and cars can directly reach the second, third and fourth floors of the market. At the same time, it has integrated diversified and humanized services, introduced and opened catering services, telecommunications services, atrium leisure services, financial services, logistics and transportation services, with beautiful environment, strong business atmosphere and full of vitality. It is an international business center integrating shopping and tourism.

Yiwu Small Commodity Wholesale Market Area 1 is a designated shopping and tourism unit designated by Zhejiang Provincial Tourism Bureau, and was awarded the title of the first "five-star market" in the province by the Provincial Administration for Industry and Commerce. In 2005, the market passed the evaluation of national "AAAA" tourist attractions. In 2008, it was awarded the title of "National Credit Supervision Demonstration Market" by the State Administration for Industry and Commerce. Yiwu Small Commodity Wholesale Market Area 2 (F/G) Market is the core project of Yiwu Municipal Party Committee and Municipal Government to build an international trade city, and it is also a landmark building of Yiwu market modernization.

Yiwu Small Commodity Wholesale Market Zone 2 (F/G) consists of two main trading zones, F and G, and two connectors. The market opened on October 22nd, 2004/kloc-0, covering an area of 483 mu, with an investment of about 2 billion yuan, a building area of more than 600,000 square meters, more than 8,000 business premises and more than 10,000 households, mainly engaged in hardware, electronics, electrical appliances, luggage and so on. The market building is divided into five floors, of which the first to third floors are the main market, the fourth to fifth floors are the direct sales center of production enterprises, the featured boutique hall and the foreign trade procurement service center, and the second and third floors are equipped with the tourist shopping center and the development history exhibition hall of China Commodity City.

Yiwu Small Commodity Wholesale Market Area 2 (F/G) is an international business center integrating shopping, tourism and leisure, with magnificent buildings, beautiful environment and numerous merchants. Yiwu Small Commodity Wholesale Market Zone 3 (Zone H) officially opened on October 22nd, 2005/KLOC-0, with a building area of over 460,000 square meters and more than 6,000 business premises.

Yiwu Small Commodity Wholesale Market Zone 3 (H) deals in pen and ink supplies, paper products and glasses on the first floor; On the second floor, we operate office and school supplies and sports and leisure supplies \ sports equipment; The third floor deals in cosmetics, zippers, buttons and clothing accessories; The fourth floor is the direct sales center of production enterprises; The fifth floor is the Import Commodities Pavilion of the International Trade City, which attracts nearly 10,000 kinds of commodities from 28 countries and regions such as Italy, Japan, Brazil, Africa, Spain and Malaysia. The basement of connector 3 is the leather trading area.

There are elevated lanes in the third district (H) of Yiwu Small Commodity Wholesale Market, and cars can reach all floors. Modern logistics, e-commerce, international trade, financial services, catering services and other functions are complete, and it is the highest level of domestic modernization and internationalization of commodity wholesale trading market. The four districts of Yiwu Small Commodity Wholesale Market have a building area of 1.08 million square meters, more than 1.6 million business premises and more than 1.9 million business entities, with a total investment of more than 3 billion yuan. The first floor of the market deals in socks; The second floor deals in daily necessities, gloves, hats and needles; The third floor deals in footwear, thread, lace, ties, wool and towels; The fourth floor deals in bra underwear, belts and scarves. The market is equipped with elevated lanes, and all kinds of vehicles can reach all floors of the market directly. On the east and west sides of the market, there are supporting auxiliary rooms, which integrate modern logistics, e-commerce, international trade, financial services, catering services and other market supporting services, as well as 4D cinemas, tourism and shopping and other special commercial and entertainment services.

The four-zone market of international trade city draws lessons from the advanced design concept of current international large-scale commercial centers and integrates a number of high and new technologies. The market is equipped with advanced high-tech hardware facilities such as central air conditioning, large electronic information screen, broadband network system, LCD TV system, solar power generation facilities, rainwater collectors, automatic skylights and escalators. Now it is the commodity wholesale trading market with the highest scientific and technological content and internationalization level in China, and it is also the landmark building of Yiwu market modernization. The five-zone market of international trade city is the core project of Yiwu Municipal Party Committee and Municipal Government to thoroughly implement Scientific Outlook on Development and comprehensively promote the construction of Yiwu National Trade City, and it is also a landmark building for the transformation and upgrading of Yiwu market.

The market in Zone 5 of International Trade City is located in the south of Chengxin Avenue, north of Hai Yin Road, east of Provincial Highway 37 and west of Zone 4 of International Trade City, with convenient transportation and unique location advantages. The market covers an area of 266.2 mu, with a construction area of 640,000 square meters and a total investment of 65.438+0.42 billion yuan. It is divided into five floors above ground and two floors underground, with more than 7,000 business premises, mainly engaged in imported goods, bedding, textiles, knitting raw materials, automobile supplies and accessories.

The market in Zone 5 of International Trade City has absorbed the advanced concepts of international large-scale commercial centers, and is equipped with supporting facilities such as e-commerce system, intelligent security system, short-distance logistics distribution system, financial service system, central air conditioning, large electronic display screen, broadband network, data center, surrounding elevated driveway, large parking lot, rainwater collector and automatic skylight. It is an international business center integrating shopping, tourism and leisure, and a small global center with the highest level of modernization and internationalization in China.