Technology leads the future, and computing leads the future.

"For decades, people used to regard Intel as a microprocessor manufacturer. Nowadays, the IT industry is undergoing tremendous changes, and Intel is also actively participating in industrial changes. Our goal is to reshape personal computers and strengthen mobile services, and achieving this goal depends on the advantages of our high-performance computing, because the various designs of smart devices mean that there is a lot of computing power support in the background. " The speaker is Paul Bozhewen, Vice President of Intel Sales and Marketing Department. He has more than 20 years of practical experience in IT technology, public relations and marketing. I have a deep understanding of Intel's strategic transformation in the era of mobile Internet and a simple conclusion: "The success of ultrabooks and smart phones will be the yardstick to test Intel's transformation."

As Bo Shirley said, Intel is accelerating the transition from CPU to full-domain computing. In the future, Intel will cover the computing market in vehicle, mobile, home, data center and other fields. One of its transformation actions is to launch the ultrabook concept on 20 1 1. Bo Shirley said, "Intel's Ultrabook is a reinvention of the personal computer. As you can see, the reason why Intel can invest in the production and sales of ultrabooks in such a short time is because we have established an overall industrial ecosystem, among which there are many PC companies. By the end of 20 12, more than 1 10 ultrabooks will be on the market. Now the price of the mainstream model of this product is $699, which is highly accepted by the market. After more ultrabooks are launched, prices can be reduced through economies of scale in mass production. "

Although in the eyes of most people, Intel's response to the smartphone market is one step behind, in Bo Wenzhe's view, the competition in the entire smartphone market has just begun, "there are still many opportunities left for us."

What makes Bo Shirley so confident? "In the process of entering new markets, we have not lost the power of core competence, nor have we forgotten our skills. This skill is our focus in the field of computing, "Bo Shirley explained. "With the increasing demand for mobile devices, the importance of cloud technology has gradually become prominent. People will use videos, games and some applications that consume a lot of bandwidth. At this time, the various designs of smart phones and front-end user interfaces mean that there is a lot of computing power in the background. Intel Corporation is the background processing of the back-end cloud, so you can see a lot of data, videos and multimedia. They all use Intel Xeon processors for computing and processing in the cloud. This is our contribution in the mobile field. "

Bo Shirley called the computer industry "very challenging, but also very interesting". "We are very lucky to enter this industry." Bo Shirley said. Before joining Intel, Bo Shirley served as the public relations director of IBM's PC business, and also provided consulting services for top companies such as Ericsson and Apple. He believes that Intel's focus on providing computing solutions is a unique advantage that distinguishes it from other market leaders. "Whether IT is IBM or Apple, the IT department has many product categories and many points of interest. Intel provides solutions through our technology. Now our solutions are used in various fields, from system chips to the internal computing power of various intelligent devices. In addition, we also have very in-depth expertise in computing security. "

For large companies, the transformation of business structure means that corporate culture and values need to be adjusted. With Intel's entry into the fields of software and wireless communication, the workforce of Intel has also changed. "We now have tens of thousands of engineers with different backgrounds, some from the iPhone platform and some from Infineon's wireless chip division. They bring new skills and new knowledge. We are trying to adapt to this change and establish a culture with computing as the core. "