Now all manufacturers attach great importance to opportunities and do everything possible to collect business information, so as to be ahead of others, know yourself and know yourself, and win every battle. Many little people went bankrupt. Because of their eagle-like eyes, it is not uncommon to see the rich.
There was once a famous entrepreneur in Japan, Furukawa, who keenly captured the business opportunity from an ordinary little news in the newspaper and embarked on the road of making a fortune.
When he was young, Furukawa was only a junior clerk in a company. His usual job is to do some paperwork, run errands and organize newspaper materials for his boss. The work is hard and the salary is not high. He is always trying to find a way to make a lot of money.
One day, he found a special report about American stores in the newspaper he handled, including a paragraph about vending machines.
It says, "Vending machines are widely used in the United States to sell goods. This vending machine does not need to be guarded, it can be supplied 24 hours a day and can be opened anywhere. It brings convenience to people. It can be predicted that with the progress of the times, this new sales method will become more and more popular, adopted by the vast number of commercial enterprises, and consumers will soon accept this method. The future is bright. "
Furukawa began to think about it for a long time. He thought: There is no company operating this project in Japan at present, and it will inevitably enter an era of automatic sales in the future. This business is most suitable for people with little capital. Why don't I take this opportunity to get ahead of others and run this new industry? As for what vending machines sell, it should be something novel.
So he borrowed money from relatives and friends to buy a vending machine. He raised 300,000 yen, which was not a small sum for a small clerk at that time. He bought 20 vending machines and set them in bars, theaters, stations and other public places. He put some daily necessities, drinks, alcohol, newspapers and magazines into vending machines and started his career.
Furukawa's long-term action did bring him a lot of wealth. The first time I saw a vending machine in a public place, I felt very fresh. As long as you put in a coin, the vending machine will automatically open and send out what you need.
Generally speaking, a vending machine only puts one kind of goods, and customers can buy different goods in different vending machines according to their needs, which is very convenient.
Furukawa's vending machine earned him 1 10,000 yen in the first month. Then, he invested the money he earned every month in vending machines to expand his business scale. Five months later, Furukawa not only paid off all the loans, but also made a net profit of 20 million yen.
Furukawa has set up vending machines in public places for a long time, which provides convenience for customers and is popular. Some people think that this business is very profitable, and everyone is eager to try. Furukawa's eyes looked good for a long time, and he realized that he had to make a vending machine at once. He invested in building a factory and researched and manufactured a "mini vending machine". This product is particularly petite and lovely, which adds a lot of luster to beautify the city.
After the vending machine in Furukawa went on the market, the market response was excellent, and it immediately began to sell well with amazing momentum. Furukawa made another fortune by making vending machines.
Countless facts tell us that businessmen should have an eagle eye and a keen mind, pay attention to the collection, processing and utilization of market information, and make correct sales and management decisions before their opponents, so that you can find a foothold in the complicated and fierce market competition, which should be an essential quality for every successful entrepreneur.
Bezos, the founder of Amazon, a world-renowned enterprise, was the vice president of a financial company at the age of 30. However, when Bezos happened to see a news that "the number of netizens soared 23 times a year", he unexpectedly bid farewell to Wall Street and started online business.
What should I sell online first? Bezos listed more than 20 kinds of goods, then eliminated them one by one and reduced them to books and music products. Finally, he decided to sell books first. Why make such a unique choice? Because Bezos found a fundamental contradiction in the traditional publishing industry in the process of analysis: the commercial objectives of publishers and distribution retailers conflict with each other. Publishers need to determine the print quantity of a book in advance, but no one can accurately predict the market demand of the book before it goes on the market. In order to encourage retailers to place more orders, publishers usually allow retailers to return them if they are not sold out. Because hoarding is risk-free, retailers often oversubscribe. Bezos hit the nail on the head: "Publishers bear all risks, but retailers predict market demand!" "
What Bezos sees is actually a malady that cannot be completely eradicated in economic activities: the disconnection between market demand and production. He is confident that using the Internet can save a series of intermediate links in commodity circulation, and customers can place orders directly with producers, so that sales can decide production.
Four years later, the market value of Amazon founded by Bezos has exceeded 40 billion US dollars, with 4.5 million long-term customers and a monthly turnover of several hundred million US dollars. Jeff Bezos has also become a young super-rich man in the world.
Bezos succeeded because he had a unique vision and was sensitive to the infinite business opportunities in the network, and then he discovered and used the contradiction between supply and demand that others had not solved-this is a treasure mountain with great development value; After careful screening, he found an entry point-selling books online; Using American venture capital, through unremitting efforts, he finally went to glory.
In fact, every successful person who makes a living in society can surpass ordinary people and seize business opportunities because they use their rich experience, extraordinary wisdom and keen eyes to discover and perceive the extraordinary in the ordinary.
McDonald's is where it is today, not mainly because of the Maxwell brothers, but because of a salesman named Crocker. He was 52 when he first came into contact with McDonald's. Judging from the founding mileage of the global super-large company, he may be the oldest.
Crocker once recalled: "The moment I stepped into the restaurant, I was shocked. I feel that after years of preparation, I finally found what I was looking for subconsciously. " What made Crocker look for it? Experience and intuition. Before that, he had been a salesman for 25 years.
It was 1954. At noon, Crocker went straight into McDonald's restaurant to sell his damn milkshake machine. The small parking lot is crowded with almost 150 people, while McDonald's service is to work quickly and deliver the food to the guests in 15 seconds.
Crocker was too excited to think. Experience tells him that he must face a brand-new world and open McDonald's restaurants in thousands of places.
However, when negotiating with McDonald's brothers, Crocker was still obsessed with his milkshake machine. But he quickly grasped the key details and the milkshake machine disappeared.
Like McDonald's, Coca-Cola was not invented by Asa Candler, but it was in his hands that Coca-Cola became the ace drink that swept the world. This is only because pemberton, who invented Coca-Cola, only completed scientific and technological innovation and did not understand the market value, while Asa Candler did.
Asa Candler was born into a family of doctors in Georgia. His study career was interrupted by the civil war. 65,438+09 years old, worked in a small pharmacy for two and a half years. Considering the future, he left that small place and went to Atlanta. Big cities are the soil for great success.
Asa Candler founded a medicinal materials company after working with others for seven years, which is extremely important for the development of Coca-Cola, because he has gained rich business experience. In the following narrative, we will feel how important the experience of independent operation (not part-time) in recent years is to the formation of highly specialized business ability. Through these years' operation, Asa Candler found that the profits of pharmacies mainly came from selling medicinal materials rather than formulas.
Asa Candler began to focus on building his own commodity system. Under such a commercial background, Coca-Cola appeared in front of him.
1862,1/0/year-old Asa Candler fell from a truck full of things, and the wheel ran over his head, resulting in a head fracture. Poor little Asa Candler escaped death, but left a hangover: migraine. 1886, pemberton invented Coca-Cola and popularized it as a medicine. 1888, a friend of Asa Candler suggested that he try Coca-Cola. Asa Candler did, and the headache eased. Later, he kept drinking Coca-Cola, and his migraine gradually improved. This made Asa Candler, a nine-coin medicine, interested in Coca-Cola. After investigation, he found that pemberton was not good at management, so he decided to share a piece of this wonderful "medicine" and spread it out, thinking it was profitable.
The key step is that Asa found that if Coca-Cola is sold as a beverage, the market will be much bigger. It is this subtle and great inspiration that led to today's "Coca-Cola". But Asa himself believed in the medical value of Coca-Cola all his life. After Asa became a shareholder in Coca-Cola, he felt that neither pemberton nor anyone involved in the production and sales of Coca-Cola puree had done a good job. He doesn't want to take over a poorly managed enterprise. Do not do it or completely control it! Asa's pharmaceutical business is the most prosperous in the south. From his vantage point, he thinks Coca-Cola can make great achievements. Sure enough, under the careful management planning of Asa, "Coca-Cola" has become a popular beverage brand in the world today.