Two people understand that self-media people who truly understand the "circle of friends" will definitely not be just a WeChat platform. For example, the popular UP owner's frequently published platform is also his "circle of friends", or his own fan tribal field, with headlines, watermelon videos, interesting headlines, Netease numbers and beeps.
3 The brands and advertisements of WeChat friends circle, although more and more accurate, can screen and spread the target customers, but in the overall environment, both brands and products are becoming more and more inappropriate for enterprises in terms of cost performance. For example, last year, a toilet water was put into WeChat official account and circle of friends, which led to surprisingly low purchase of final products.
Four people are less enthusiastic about the circle of friends. People who brush the screen once in the past few seconds set the information in their circle of friends to be visible to their friends. After three months, a month or even three days, the circle of friends has become a position for individuals to punch in, and they are too busy or unwilling to read all kinds of information in the circle of friends. It is also a waste of time and meaningless to read it. There are more and more subjective information of WeChat merchants and individuals, which leads to the behavior of shielding and diving.
5 The user's time on the mobile side is divided by various app platforms, which are called "people who live in headlines, people who live in miles, and so on".
In short, everything in the world will be combined for a long time, and it will be combined for a long time. For enterprises and individuals, the city will be exposed to rain and dew.
All the above are personal opinions.
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