People's demand for housing is not constant but constantly changing, which means that the market will also change. Products that were popular in the early days, such as apartment structure and supporting services, may no longer be popular now. Therefore, we can't simply and blindly "steal learning" to simulate other people's products, other people's supporting services and even marketing tricks. We should not "worship" the advantages of others too much and ignore the advantages of our own property. It is possible that the unique advantage of the real estate itself is that others can't own it or "steal" it and can't copy it. As long as these advantages are good at integrating and applying and strengthening communication with the market, they may be sought after by the market and win a great victory.
Therefore, real estate development must not be like others at a certain point, but should conscientiously do a good job in products and supporting, do a good job in management and service, increase the unity of products, and improve the cost performance of products. That's all that matters. In a sense, it can even be said that high cost performance is the core competitiveness of real estate enterprises, which is the most common and intuitive conclusion.