How to operate Taobao Store 1 Exchange of Friendship Links In order to enhance the popularity of your online store and increase traffic, when preparing to open a store, you should pay more attention to some websites related to or similar to the content of your online store, especially those with high traffic and popularity, and carefully collect them. After your own store is completed, you can talk to them about links. Of course, at the beginning of opening a store, others may ignore your website because there is no traffic, which requires you to put down your posture and talk to them sincerely. As long as you are sincere, and you made their website link in the small shop, I believe your website will also appear on their website soon, and promote each other:)) 2. Promote the alumni record, but you have your own alumni record not far from the campus. Have you ever thought about being reasonable? Go forward and tell your classmates and friends that you have opened an online shop, which not only allows teachers and friends to share the joy of opening a shop with you, but also gathers popularity and perhaps their favorite products, thus attracting a group of potential customers. 3. Printed business cards are widely disseminated. Maybe you will say that since most of them are posted online, no one can see anyone. Isn't it a waste of cost to make business cards? No! Although the shop is open online, you are you in life, and mailing the baby to the buyer is also carried out in reality. Design a unique business card, print your contact information and store address, and put a few pieces in it when mailing. Because of the exquisite design, buyers are reluctant to throw it away. If there is an opportunity, the other party will definitely show it to others. In this way, it is equivalent to helping you do publicity. Hehe, it depends on whether you can get it or not. 4. Using keywords to rank is the so-called SEO technology. You can cooperate with some companies that do network promotion and optimization, and ask them to come up with a plan for their online store to comprehensively improve the ranking of the website. The ranking is high, the probability of being searched by customers has increased several times, and many potential customers have also been developed. As long as you have the right taste, your online shop has what they need, so it is not difficult to make them your prospective customers. Wang Tong Information Technology Co., Ltd. is a network company dedicated to the research and planning of network marketing. Teacher wangtong published a book of about 100,000 words (new edition) entitled "Search Engine Ranking Skills", which introduced in detail how to optimize the website and improve the ranking, including the selection of keywords. It goes without saying that it is refreshing to change the content. Changing the page will give people a refreshing feeling. Don't always look dead, it will bore some shop friends. If there are really no other items or new products in your store in the near future, don't forget to change the position of several products or add some new words. In short, coming often will attract people. 6. Soak in the jar to get the gold ingot
Do you like forums? Don't think that soaking in the jar is related to playing. As long as you make it skillfully, it will still bring you benefits. Each forum basically has a personal signature, so you might as well take advantage of it, attach the address and contact information of your own online store, or make beautiful pictures in the form of words, which will be automatically displayed below when you post or reply to other people's posts, so as to avoid the suspicion of advertising, and also show yourself with personalized pictures to promote online stores. Of course, when replying to a post, don't send a "top" just to save trouble. Others pay as much attention to your reply as to the signature below your post. Are you worried that the gold ingot will not fly into your pocket after attracting customers? The same method is also applicable to the suffix signature of email. 7. From the initiation of the idea of opening a store, to the establishment of a station, the purchase of goods, and the start of sales, I believe that if you sit down and let you talk, you will definitely let you talk all night. Pick up the pen next to you and write it down in the form of words. You can put it in your own shop or forward it to related websites and forums with high traffic and popularity. Don't underestimate this pen, it will make you know more like-minded friends, and at the same time, the increasing traffic and orders will make you happy from ear to ear. 8. Buy a good position for the advertisement. There is a charge for this last one. Buying the position of "Top Product Recommendation" on the website with high traffic, bolding the product names on the product classification list, changing colors, or adding beautiful pictures to attract visitors will also bring you a lot of traffic. Don't think this method is not cost-effective. If a referral needs 100 yuan, it will bring you income from 200 yuan. Think about it, even if it is paid, it is worth it. 9. Send more information to major websites 10. Joining Consumer Protection can not only reassure customers, but also rank 1 1 by joining Consumer Protection Baby. Make friends in the forum, post more good posts and reply more posts 12. Seize every free opportunity to promote 13. Try to make the store honest. Honesty is very important. At the beginning of website construction, the most important thing is to let search engines include your website. According to the current development trend, search engines play a very important role in network marketing and are recognized by more and more people. It is also an important source of website traffic. Then how to make Baidu, Google and other search engines collect your website faster and bring you traffic? My suggestion is: 1, make a friendly link, preferably a website with high traffic and high PR value. Of course, if you are newly built, others will not want to change with you. My way is to do some self-help links to websites. I won't pick whether you are a new website or a free website. You can do links without going through the webmaster, which has certain effects. 2. Write some soft articles and send them to major websites. Your website should be included in the articles. This method will bring long-term traffic to your website. 3, go to major forums to post, you can set signatures or send related articles, leave the URL of your own website at the bottom, go to Baidu Post Bar, Sina Aiwen, Baidu knows, etc. , and produce some problems. Finally, write a message that you want to close, please refer to it. My site has a lot of traffic from here. 4. Update frequently and post some original or pseudo original content. Baidu likes this website very much and will include your website more quickly. 5. To build a long-term advertising site is to build a blog on a famous blog site and create some content so that you can advertise here at will without spending a penny, such as Sina, Netease, Baidu, etc. And there are a large number of such bloggers. A good way to advertise for free.
What is Taobao operation company? In fact, I started as an operation assistant and grew up slowly. Many people want to start as an operation assistant when looking for a job, but they don't know what the specific job content of an operation assistant is. Today, I'll tell you something about the work of an operation assistant.
In fact, every company has a different positioning for the operation assistant, so what I'm talking about here is basically what each operation assistant needs to deal with according to the job requirements of the company you want to interview. You can make a reference.
As an operation assistant, that is, an assistant position working with the operation director or sales manager. Assist sales manager to collect, input, summarize and analyze all kinds of information. The overall work is as follows:
Assist the operation in planning, promoting and implementing various promotional activities of store goods, and know when to report what kind of activities, such as daily specials, bargain hunting, gold coin panning, snapping up, etc. Different activities have different requirements for stores and products and the strength of online stores. This must be known.
Know how to use all kinds of suitable online marketing promotion methods and resources to improve the popularity, ranking and page views of online stores, improve the transaction rate and achieve the sales targets set by the company.
A good Taobao operation pays attention not only to online but also to offline. Because competition is not only online competition but also offline competition. Sometimes Taobao's online management is very good, and it is very helpless if it doesn't work offline.
What are the operating modes of Taobao? 1. Market research It is necessary to do market research in any industry. If the budget is sufficient, you can buy a data cube, so that you can analyze the overall market of the industry you want to enter in Taobao system, including market analysis, buyer analysis, seller analysis and so on. , and understand the search habits, buying habits, buyer information, ranking and scale analysis of popular stores.
2. Marketing Positioning The marketing positioning of online stores is very important, and it is the basis for guiding online store decoration, copy editing and selling point appeal. Positioning is basically to cut out a market with its own unique competitiveness in a hot market, and niche products will have a good long tail effect on Taobao.
3. Online shop decoration Shop decoration is generally recommended to be outsourced to a professional design team. These services can be searched on Taobao, but you need to describe your related needs clearly.
4. Traffic Raiders Many sellers like to complain, there is no traffic, and they are worried. In fact, it is not difficult to master relevant skills and make rational use of rules to obtain traffic. To open a physical store, you need to open it where there are people. To open an online shop, you need traffic before someone comes in. Taobao traffic is divided into free natural traffic and paid traffic. Natural traffic basically comes from keyword search, so it is important to be familiar with the rules of Taobao search engine. Choosing words is very important to improve search traffic. Data Rubik's Cube has a good function of word scouring. Print out the top 200 words of popular search through the Taoci function, and then manually select the keywords that match your baby. My criteria for choosing keywords are: attribute relevance, high conversion rate, and the larger the value (search volume/total number of treasures), the better (this shows that there are more people looking for it and less competition). I chose the keyword handsome and named the baby. In fact, Taobao has introduced the naming method to many experts. My method is to combine the selected phrases into a readable title within a limited number of words. There are two rules for natural search pages, one is to prioritize by shelf time, and the other is to sort by popularity. Sorting according to the shelf time reflects the fairness of Taobao search, so that all sellers in the whole network have the opportunity to display, provided that the title keywords and category attributes are optimized, which is in line with the buyer's search habits. However, to avoid illegal business, we should also join services such as consumer rights protection.
The shelf time should be well controlled, and how to control the data of buyers' browsing time and purchase time provided by the reference data Rubik's cube. By optimizing the search optimization of shelf time, it should not be a problem for small sellers to earn a little money to support themselves if their customer service and sales skills are ok. Popularity ranking is based on popularity factors such as baby's sales, page views and collections. Therefore, many well-made online stores will try their best to create their own explosions, which will attract traffic and drive the sales of other treasures. There are many kinds of paid traffic, that is, advertisements, which can be selected according to your actual situation. At present, the through train and taobao guest should be suitable for all ages. Through train is a simple promotion tool. All the words selected in keyword optimization before can be used. Of course, you have to analyze the buyer's traffic time, payment time and geographical distribution through the data cube, make targeted delivery, track the delivery effect every day, and adjust the promotion plan reasonably. Upper limit of through train bidding: baby profit x baby conversion rate. If necessary, you can mention it online and decide according to your own budget. Under normal circumstances, the promotion of through train is only aimed at products that will cause explosions. The choice of explosions is very particular. Generally speaking, there are many styles to choose from, and they are classic models, which will not be out of date for a long time and need to be in stock. And the related sales content of the baby details page should be optimized. The price system of online stores can basically be divided into four parts: publicity, profit, competition and brand. It is enough for small sellers to have the first three. Promotional products only play the role of attracting traffic, and the price and style are relatively acceptable, which can bring relatively large sales, thus further enhancing the position of "popularity" in search pages. Profit-oriented products are profitable products. Every explosion page needs to optimize the content of related sales and guide buyers to buy high-profit treasures. Of course, customer service staff also need guidance when receiving consultation. Boutique is mainly to enrich the choice of shop products. Taobao guest promotion sometimes needs to be done, and the commission ratio should be well controlled. If the specific know-how is new, you should go to Taobao's help.