1, high cost: incomplete e-commerce needs to maintain offline physical stores and logistics distribution services, and needs to invest more manpower, material resources and financial resources, which is costly.
2. The marketing effect is difficult to measure: due to the existence of offline stores and channels in incomplete e-commerce and the diversification of sales channels, it is difficult to accurately measure the marketing effect and track the source and behavior of buyers.
3. Increased transaction risk: The offline transaction of incomplete e-commerce will increase the risk and uncertainty of the transaction, such as the loss of goods and fake and inferior products in the process of logistics and distribution.
4. Information asymmetry: In incomplete e-commerce, due to the information asymmetry between offline stores and online platforms, as well as the subjective attitude of salespeople, it is difficult for consumers to obtain accurate product information and service information, which is prone to information asymmetry.
5. Poor user experience: In incomplete e-commerce, due to the existence of offline physical stores and logistics distribution processes, the user's purchase process may be cumbersome and the user experience may be poor.