If we trace back along the historical development track, we will find that the development of the Internet is tortuous and long.
Originated from 1753 February 17, about the structure of the "current communicator" and the appearance of the mode of sending and receiving messages; Today, after more than 200 years of gestation, it has entered the track of rapid development.
In the 1990s, the introduction of the World Wide Web freed people from the shackles. A variety of Internet knowledge has spawned a large number of new technologies and models, such as search engines, e-commerce, blogs, Wikipedia, Witkey, web2.0, web3.0, wap, the long tail theory and so on. Their appearance not only greatly enriches the forms of network platforms, but also accelerates the pace of Internet commercialization. These concepts are closely related to modern economic management.
How to use the Internet to promote the development of modern economy has aroused great concern from authoritative scholars in the Internet and economics circles. Baker's theory came into being under this background, and it is a network innovation model that uses the Internet to promote economic development.
This model was put forward by Mr Zhao Diyu.
Since 2008, he has established a Beike website-Beike. Com, aggregate consumer demand information and display it on the website in different categories, and connect the consumer demand and production supply in the market through the network platform, thus reversing the situation of asymmetric supply and demand information in the market.
Compared with the traditional service enterprise network platform, the real and effective market information is the most desirable resource for enterprises in their development. Providing demand information for enterprises through network platform will be the best choice to help enterprises break through the bottleneck of development, and it will provide a new way for enterprises to carry out network marketing.
In the process of research, Zhao Zeyu put forward three interrelated viewpoints:
First, at the beginning of 2 1 century, the quantitative change of the internet is about to reach a critical point, and it is about to undergo qualitative change.
Second, with the advent of the information value era, free information resources have become a thing of the past, and accurate and effective market information has become a magic weapon for enterprises to survive. Especially in the new economic system, whoever has the "latest market information" will occupy the commanding heights of the market.
Third, the factory of online customers and the aggregation of a large amount of demand information can create a large number of target customer groups for enterprises.
After years of research, Zhao Zeyu applied the "entropy" principle and "hypercycle" characteristics in physics to economics and perfected the above three viewpoints. In August, 2008, in a discussion article, he put forward Baker theory for the first time, which fully demonstrated the possibility and rationality that demand information in the market can benefit consumers, businesses and service providers through the Internet.
In May 2009, domestic media began to pay attention to Baker field. In September 2009, some famous media interviewed Soubei.com, which made Baker's concept widely spread.