In recent years, the growth rate of China's e-commerce transaction volume has maintained a rapid growth momentum. In particular, the online retail market has developed rapidly, reaching 65,438+0,365,438+0,654,380 billion yuan in 2065,438+02. In 20 13 years, the turnover of AliPay in Tmall's "11"shopping carnival reached 35.06438+0.9 billion yuan, which showed the huge potential of China's online retail market. There is no doubt that e-commerce is becoming an important driving force and engine for the national economy to maintain rapid and sustained growth.
Second, the rapid development of enterprise and industry informatization has provided a solid foundation for accelerating the application of e-commerce.
In recent years, under the environment that the country vigorously promotes the integration of informatization and industrialization, China's service industry and enterprises have accelerated the pace of informatization construction, and the demand for e-commerce applications has become increasingly strong. Many traditional industries have made good achievements in developing e-commerce applications. Rural informatization has made gratifying achievements, innovated the application mode of e-commerce, and a number of Taobao shops have emerged. Some villages have developed characteristic e-commerce applications around their own resources and market advantages. Traditional retail enterprises have marched into e-commerce. Other industries, such as postal services, tourism and insurance. , but also focus on the development of e-commerce business on the basis of existing information construction.
Third, the e-commerce service industry has developed rapidly, initially forming a fully functional business system.
From the perspective of e-commerce transactions, there have been some new development trends in recent years. First, the development model is constantly evolving. In recent years, B2B and B2C have accelerated their integration, changing from an information platform to a trading platform. Second, the platform trend of retail e-commerce is becoming increasingly obvious. Specifically, it includes three situations: a comprehensive platform that pursues full category coverage, a vertical platform that focuses on market segments, and the self-operated websites of large enterprises gradually change to third-party platforms. Third, the competition between platforms is fierce and the market is increasingly concentrated. With Alibaba and JD.COM Mall as the first echelon, the gap with other small and medium-sized e-commerce enterprises has been widened. From the perspective of supporting e-commerce service industry, there have been many major changes in recent years. For example, the functions of all aspects are increasingly independent, showing a high degree of division of labor; The new generation of information technology has been rapidly applied in e-commerce services. In addition to the Internet of Things technology, big data is gradually allowing data mining to play its precise marketing function; The functions of e-commerce platform are more and more diversified. From the perspective of auxiliary e-commerce services, some new service industries are derived from online transactions, such as online bargaining, online modeling, online (station) store operation services, outsourcing and so on.
Fourth, cross-border electronic transactions have developed rapidly.
Under the international economic situation, cross-border electronic commerce, a small and medium-sized foreign trade enterprise in China, is still bucking the trend and has maintained an average annual growth rate of 30% in recent years. Relevant departments are stepping up efforts to improve supporting policies and measures to promote cross-border online transactions in terms of platforms, logistics, payment and settlement, and promote the continuous innovation of the cross-border electronic commerce model. One-stop promotion, platform-based operation, and the combination of online shopping and exhibitions have enabled more products made in China to enter foreign markets through online foreign trade platforms, which has effectively promoted the in-depth development of cross-border electronic commerce.
In addition, the development environment of e-commerce has been continuously improved. The awareness of e-commerce application in the whole society has been continuously enhanced, and the application skills have been effectively improved. The working mechanism of relevant departments to promote the development of e-commerce has been initially established, and a series of policies, regulations and standards have been issued around the topics of electronic authentication and online shopping, which has actively explored the construction of a good environment for the development of e-commerce.