Industry: Shoppers+Platform E-commerce+Retail Service Providers
Suning's Online to offline is a "one body and two wings" Internet transformation road with Internet retailing as the main body.
Suning used its own offline stores and online platforms to achieve the same online and offline prices for all products and channels, helping Suning break the status quo of physical retail and its own e-commerce channels in the transformation and development.
JD.com
Industry: comprehensive self-operation+platform e-commerce
JD.COM cooperated with tens of thousands of convenience stores in more than 15 cities to lay out JD.COM store O2O, JD.COM provided data support, and the convenience store landed as its end point; JD.COM cooperated with Zhangzidao Group to expand Fresh 020, providing an efficient fresh supply chain system for Zhangzidao.
In addition, JD.COM also monopolizes the chain stores of clothing, shoes and hats, luggage, home improvement and other brands.
Stores reached the integration of advantages, thus comprehensively expanding product lines and sinking channels, and chain stores finally achieved "zero inventory" with the help of JD.COM precision marketing.
Wanda (F.)
Industry: Commercial real estate
Wanda, together with Baidu and Tencent, invested in the establishment of Wanda E-commerce Company, and conducted in-depth cooperation in opening accounts and membership systems, creating payment and Internet financial products, establishing general points alliance, big data integration, WiFi*** sharing, product integration and traffic introduction.
Join hands to create an online and offline integrated account and membership system; Explore innovative Internet financial products; Establish a general integration alliance and platform; At the same time, Wanda, Baidu and Tencent will also establish a big data alliance to realize the integration of superior resources and big data.
Extended data:
Benefits of online versus offline:
1, online to offline makes full use of the advantages of the Internet, such as cross-regional, borderless, massive information and massive users, and at the same time fully exploits offline resources, thus facilitating online users to trade with offline goods and services. Group buying is a typical representative of O2O.
2. Online to offline, the marketing effect of merchants can be intuitively counted and tracked, which avoids the unpredictability of the promotion effect of traditional marketing models. O2O combines online orders with offline consumption, and all consumption behaviors can be accurately counted, thus attracting more merchants to come in and providing consumers with better products and services.
3.O2O has advantages in the service industry, with low price, convenient purchase and timely understanding of discount information.
4, will broaden the development direction of e-commerce, from scale to diversification.
5. Online and offline information and experience links are opened, so that offline consumers can avoid the "price deception" caused by information asymmetry and realize the "pre-sales experience" of online consumers.
Baidu encyclopedia-O2O