In order to ensure the smooth progress of activities, it is often necessary to make an activity plan in advance, which is a written plan of activities. What are the format and requirements of the activity plan? The following is the Tanabata couple activity plan (selected 6 articles) I compiled for you, for reference only, and I hope it will help you.
Tanabata couple activity plan 1 activity time
August 2005 65438
An activity
Romantic tanabata xiangyue-queqiao club
On August1May-20, a large-scale magpie bridge was set up at the main entrance of the shopping mall. The Magpie Bridge is magnificent and runs through the north and south like a galaxy. Hanfu is prepared for customers on the spot, so that you can dress up and board the Magpie Bridge and experience the loyal love of the Cowherd and the Weaver Girl!
During the activity, customers who spend more than 100 yuan in the mall can participate in the following activities with the shopping receipt:
1, posing as a cowherd and weaver girl in Hanfu on the magpie bridge, taking a group photo for free;
2. Walking hand in hand on the magpie bridge, love will last forever and be happy for a lifetime;
3. Customers who don't shop can also spend 10 yuan to take photos on the bridge.
4. During the activity, the handicraft shop on the second floor will provide customers with paper crane raw materials free of charge. Customers can hang origami cranes with wishes on the Magpie Bridge to pray for love and happiness. (two per person)
Activity 2
China Valentine's Day, formerly known as Georgie's Day. Begging is begging, cleverness is ingenuity, and begging for wisdom and happiness from the gods. There are many ways to be clever, such as: testing cleverness with needles, making clever contests for small items, making clever food contests, putting melons and fruits for cleverness, and so on. In order to inherit the classics and interpret the romance, at 7: 07 on the night of Valentine's Day on August 20th, the Qixi Valentine's Day Bridge Competition at the north gate of the shopping mall will be deeply staged! Take you into the ancient and beautiful romantic world!
Competition events: wearing the moon, skillfully cutting paper, skillfully cooking, carrying a daughter-in-law contest, singing love songs on Tanabata, and tacit understanding test.
Competition requirements: couples cooperate with each other to complete the above competitions. According to the scores, the first, second and third prizes of tacit understanding will be awarded in turn, and the mystery lover prizes with different values will be awarded!
Registration method:
First, telephone registration, hotline:
Second, SMS registration, edit SMS "Romantic Qixi Qiao Qi Tournament"+couple's name to xxxx.
Third, on-site registration, location: the main service desk on the first floor of Xinglong Mall.
Activity 3
Valentine's Day on Qixi, a gold show-20xx Valentine's Day series is newly listed-presents lovers with Valentine's Day gifts at the Valentine's Day counter in the golden home.
Romantic Valentine's Day gifts-Couples especially recommend 299-799 yuan/piece of gold rings (happiness ring, oath ring, blessing ring).
Dream Collection Gifts-Couple Pendant
Bless your lover-gold necklace and bracelet
Activity 4
Romantic Tanabata Love in Golden Autumn 100 Couples Costume Matching Competition
18- 19, customers can randomly choose Xinglong clothes, shoes and hats, and a pair of "rich women" in the shopping mall. The mall will take photos for them and choose at the same time. On the evening of Valentine's Day on the 20th, the selected matching clothes players will be rewarded at the North Gate Stage.
Award setting:
First prize: 1 a prize with a face value of 299 yuan for diamond lovers;
Second prize: 6 gold couples, one 99 yuan prize for each pair.
Tanabata lovers' activity plan 21. Activity theme:
Qixi Valentine's Day
Second, the date of the incident:
20xx/8/26-20xx/8/28
Three. Location:
Zhengzhou Renmin Store, Zhengzhou Garden Store, Dennis Qitiandi, Luoyang Nanchang Store, Jiaozuo Tanan Store, Pingdingshan Huafu Store, Anyang Dezhangfu Store and Sanmenxia Liu Feng Store.
Four. Activity description:
In order to cooperate with the activities of Valentine's Day on Tanabata in shopping malls, we use WeChat platform to interact, enhance visibility and expand the influence of Dennis Department Store. At the same time, take this opportunity to further promote Dennis's WeChat platform and strengthen the publicity effect of WeChat.
Verb (short for verb) activity:
1, a thousand miles of love is infinite
Activity time: 20xx from August 26th to August 27th.
Time to receive the prize: 20xx from August 27th to August 28th.
Activity description:
1. During the event, Dennis WeChat fans will send the Tanabata confession and prize collection shop to Dennis Department Store WeChat platform to express their love to your sweetheart, and they will have the opportunity to be selected as lucky fans by Dennis Department Store WeChat platform.
2. The WeChat platform of Dennis Department Store draws lucky fans for Dennis Department Store every day, and pushes the true feelings of fans through the "sweet talk show" of Dennis Department Store WeChat platform at the next day's WeChat sending time.
Zhengzhou People's Store Daily 10 Gift: a towel from Dennis;
Zhengzhou Garden Store Daily 10 Gift: a towel from Dennis;
Dennis gets 10 gifts every day for seven days: towels for Dennis;
Luoyang Nanchang store has 3 gifts every day: one Dennis box;
Jiaozuo Tanan Store has three gifts every day: Dennis handkerchief paper;
Pingdingshan Huafu Store has three gifts every day: one Dennis box;
Anyang Zhangde Home Store gives gifts three times a day: a Dennis handkerchief;
Three gifts a day in Sanmenxia Liu Feng Store: a box of Dennis boxes.
3. The drawn fans will receive the winning notice from Dennis WeChat platform: "A thousand miles of love is infinite! Congratulations on being selected by Dennis Department Store and becoming a lucky fan today. With this information, please go to the VIP center of Dennis Department Store of your choice to receive a beautiful gift. "
4. With the information of the winning notice, fans will go to the VIP center of Dennis Department Store to receive exquisite gifts within the time of receiving the prize.
Tanabata couple activity plan 3 I. Theme of the activity
Love each other and love Tanabata best.
Second, the activity time
X Month 16-X Month 20th
Third, the planning theme
1, Tanabata should distinguish Valentine's Day, from the caliber of communication to the organization of activities, based on the feelings between husband and wife.
2. The whole planning theme revolves around "emotion, love and family" to realize the integration of activities and marketing activities.
Four. Activity content
1, Love each other, Love Tanabata the most —— A large-scale collection activity of Me and My Love (16, X, 20th).
Remember your first photo? Do you remember the promise you made in front of your relatives and friends? X "My Love and I" large-scale collection activity kicked off. From now on, collect the earliest wedding photos and the earliest wedding promises. After the event, the wedding time will be arranged according to the photo shooting date.
The earliest wedding photos were five, and the owner of each photo rewarded X with a beautiful gift worth 2000 yuan.
The earliest marriage promises were five, and the owner of each promise rewarded X with a beautiful gift worth 2000 yuan.
Photos (made into a booth after collection, and the original photos will be returned to me)/promised to be signed by customers by hand, made into a booth, and displayed at the event site of ZTE Square.
Person in charge:
2, care for each other, love Tanabata-77% off the current price of X Pedestrian Street. (X month 18-20, discounted, announced live)
Pedestrian street is responsible for negotiation and implementation.
Docker:
3, care about each other, like Tanabata -X large-scale cultural performances, wonderful live activities.
X Month 10- 13, X Liuhe Square, wedding show.
X month 14- 17, X wedding show in Zhongxing Square.
June 18,1October 20 x the rhyme of Duyuan in Zhongxing Square-the series of activities of Century Taihua Culture Year.
Person in charge:
4, care for each other, love Tanabata-Wanzhi Crane is sincere.
X Xintiandi Pedestrian Street welcomes 10,000 paper cranes to Qixi Festival. In the early stage, X employees can fold it by themselves, and the materials used will be reimbursed by the company. On Tanabata Day, paper cranes can be prepared on the spot, and customers can fold paper cranes themselves under the guidance of staff to express their prayers for love and happy life, and finally hang them on the pedestrian street-Zhongxing Square.
On the afternoon of June 10, a notice was issued, requiring employees in the pedestrian street to fold paper cranes first.
Person in charge:
5, love each other, love Tanabata-X Tanabata Bridge Club!
Objective: To make use of China traditional festival "Qixi" to hold a "Queqiao Club" with social welfare nature, so as to attract more customers to enter and understand X.
Time: x month 10 to x month 20.
Cooperatives: Kuba Mall, Gome.
Theme: Meet you and me, because Gome -X Qixi Queqiao Club.
Form:
Blind date registration is a form, fill in the blind date registration form.
The staff will fill in the registration form, register it on the blind date registration card and post it on the spot.
Active phase:
The first stage: the registration stage is from 10 of x to 20 of x.
Interested personnel can register at reception desk X, reception desk of Century Taihua Plaza and reception desk of Xinhe Supermarket.
The second stage: the blind date stage
On X, X, X, a large-scale villagers' meeting was held in X, and the company personnel made a list of applicants.
Tanabata couple activity plan 4 I. Promotion purpose
Through the theme of "Romantic Tanabata Night", we can firmly grasp the psychology of "having a lover", carry out commodity promotion and publicity activities, attract passengers, improve visibility and achieve the purpose of sales. Vigorously carry out the "price reduction storm" price reduction promotion activities, so that consumers can feel the real price reduction concessions.
Second, the promotion time
X year x month x day -x month x day
Third, publicize the agenda.
X year x month x day -x month x day
Fourth, the promotion theme
1, show love is reasonable.
2. Prepare enough gifts for love to announce the world.
Verb (abbreviation of verb) commodity promotion
"Qixi Valentine's Day" is a special festival for lovers to give gifts to each other. Therefore, the theme of commodity promotion should be "sentimental gifts", including ornaments, gifts, tokens of love, flowers, boutique series and so on.
Each store should do a good job in creative display, highlight the key display of goods, and ensure the sales of holiday goods.
1, special price of goods
During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. These products can use this activity to protect their capital and make consumers feel really affordable.
2. Theme display: X month X day -X month X day
Each store will display the theme of Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the kitchen window display. If there are no kitchen windows, the storefront can be displayed in a conspicuous position.
Requirements:
A, Valentine's Day theme display, focusing on exquisite ornaments in the store.
B each store must pack at least x sets of "jewelry sets" for theme display.
Six, "deep headdress bouquet"
1, mainly headwear, the current price is 6-7 fold off the original price, and the price tag is handwritten with an eye-catching art pen. Customers who buy jewelry above 80 yuan will be given a flower.
2. Make the price list of "affectionate headdress bouquet", prepare the packing box and wrapping paper in advance, and make good packaging.
3, free delivery service, jewelry requirements more than xx yuan, the delivery range does not exceed 2 kilometers.
Seven. Activity promotion
1, couple balloon collision
Make xx-xx balloons for store Valentine's Day atmosphere layout and shopping gifts (arranged by the store itself).
The cost is xx yuan/set.
Step 2 give away your membership card
Anyone who buys Valentine's Day series goods (unlimited amount) can get a membership card. (Time: X month X day -X day)
Pay attention to the registration of membership card information.
Eight. publicize
Five x syndrome
Nine, store layout
1, prepare enough gifts to make a love announcement.
A. Handwritten posters in front of the store with artistic pens (including specific contents of preferential strategies).
B, colorful banners: the content is "Xiu En Ai! The price reduction storm is reasonable. "
C. Buy or lease heart-shaped balloons for storefront decoration.
2. Hygiene inside and outside counters and storefronts: To be neat, doors and windows must be clean and spotless.
3. It should be specially mentioned here that the service quality must be effectively improved.
X. joint operation
Reach a cooperation agreement with local flower shops to provide goods to each other to increase sales of both parties.
Buy flowers of X yuan and send jewelry or membership card provided by xx.
Buy X jewelry in xx and give flowers or discount cards provided by X flower shop.
Tanabata couple activity plan 5 I. Theme of the activity
Xx Tanabata Fashion Theme Party
Second, the activity time
20xx year x month x day
III. Purpose of the activity
1. This activity will enhance the brand appeal of xxKTV in the entertainment market.
2. The average daily turnover increased by 50%-70%.
Four. Activity plan
1. Special Beverage Package
The ladies are polite when they enter the shop.
3. absolutely buy x for scalper beer, buy x for x, and buy a box for x bottles.
4. Interactive game, hit the lucky star of love
Verb (abbreviation of verb) activity method
1. Integrate the customer resources of various departments, and uniformly release the event content information to the guests in the form of short messages.
2. Inform the guests' activities in the store recently through the computer in the private room.
3. Carefully decorate the venue to create a festive atmosphere.
On the same day, the female guests presented roses (or chocolates).
Sixth, related advertising language.
Valentine's Day romantic theme night on Tanabata, xx costumes are waiting for you. Ladies have gifts when they enter the store/buy packages to play games/have the opportunity to get free gifts that night/buy a box of special drinks to send 10 bottles/,xxKTV, bringing you the warmest and most romantic total "welfare" on Tanabata. What are you waiting for?
Seven. activity
1. Female customers are polite when entering the store:
During the event, all female consumers who come on the same day will receive small holiday gifts. The range of gifts is beautifully packaged small gifts, such as flowers, chocolates and other small gifts, so that customers can feel real fun.
2. Valentine's Day special drink package+consumption courtesy; Set 3-5 special beverage packages for Valentine's Day according to the consumption quota, and conduct consumption courtesy activities according to the consumption quota:
A. Set three awards to match according to different consumption quotas.
First prize: send a bottle of red wine if you spend more than xx yuan.
Second prize: if you spend more than xx yuan, you will get a voucher of X yuan.
Level 3: if you spend more than xx yuan, you will get a voucher of X yuan.
The members are very polite.
Join the preferential policies for members and promote the integration of membership cards at the same time; (For example, members who spend over X yuan will give X yuan vouchers and a popcorn; Buy X cases of beer before 2 1: 00 in the evening and get X bottles; Give X vouchers and one red wine with a price of more than X yuan (specific preferential measures need to be confirmed and implemented after further communication with the marketing department).
Remarks: The presented vouchers cannot be used on the same day (only for secondary consumption, and must be used only on Friday and Saturday). Improve the popularity of non-holiday time.
Step 4 buy drinks and give them away
Absolutely awesome beer. X buys 3x, X buys X, and X bottles buy a box.
5. Award-winning interactive games:
During the event, the store can carry out the "Win what TA loves" prize-winning activity. That is, men can take part in the darts challenge that night to win gifts for their beloved ladies.
On the night of the event, you can participate in the lucky draw once every time you spend over xx yuan. You can hang a dart board in the leisure area, and every guest who participates in the activity will shoot darts at the board and exchange points for corresponding gifts according to the scores on the board. Gifts can be dolls or our vouchers.
First, the activity rules:
Refer to the standard 9-dart high-scoring system. That is, each guest can get 9 darts. Throw three games with three darts each, and determine the final prize according to the total score of the three games.
B. Scoring method:
The darts target is divided into x zones on average, with scores of 1-20 respectively. The red center area (bull's-eye) of the innermost ring of the dart target is X, and the green ring area of the outer ring of the bull's-eye is X. There are also two narrow rings on the dart target, the outer narrow ring is the double zone corresponding to the partition, and the inner narrow ring is the third zone corresponding to the partition. Therefore, the highest partition on the dart board is not the bull's-eye X area, but the triple area of X area, and each time a dart hits this area, it can get X points.
C. Award setting (tentative):
X-x mobile phone pendant
X-x is divided into a doll.
X-x bottles of beer x bottles
X-x shares a bottle of red wine.
Vouchers with an X score or more equal to the consumption amount of the day.
Tanabata couple activity plan 6 I. Theme of the activity
Your youth, my happiness.
Second, the purpose of the activity
1. Beauty salons add new customers through Valentine's Day activities on Tanabata.
2. Consolidate the old customers of beauty salons
Let more people know about our beauty salon and promote our brand through activities.
Third, the activity time
20xx year x month x day -x month x day
Fourth, the active object.
All female customers
Verb (abbreviation of verb) activity content
During the 1. activity, consumers in beauty salons can enjoy pedicure programs for free, so as to relieve the pressure of your footsteps.
2. Customers who spend money in beauty salons can enjoy xx discount.
3. During the activity, customers who spend over xx yuan will be given a bottle of facial cleanser.
4. Customers who spend over xx yuan in the beauty salon will be given a bottle of hydrating liquid.
5. Customers who spend over xx yuan in the beauty salon will receive a set of night skin care.
6. Customers who spend over xx yuan in beauty salons can enjoy a 20% discount and give away a set of stock solution.
Popularization of intransitive verbs
1. Promotion time: 20xx year x month x day -x month x day.
2. Publicity methods:
A, there are two beauty salons in front of the beauty salon.
B. Hang a banner with the theme of beauty salon activities on the storefront of the beauty salon.
C, you can put up big posters nearby to publicize the activity plan of the beauty salon.
Distribute leaflets near the beauty salon.
Seven, matters needing attention
1, the advertising screen of the event must be designed to be very infectious, otherwise it will not attract customers, and the theme is to restore youth.
2. During the activity, all employees in the beauty salon must behave in a standardized way, occupy a standing position and sit left and right. When meeting customers, you should agree to smile and say hello, highlighting the professionalism and team strength of beauty salon services.
3. Make proper arrangements inside the beauty salon to make the beauty salon full of the atmosphere of Tanabata Valentine's Day.
4. You can do activities in conjunction with nearby supermarkets or stores, and give Valentine's Day coupons from beauty salons as gifts.