After-sales service refers to various non-technical services that the sales department does to help customers buy products when they buy automobile products. Generally including product introduction, simplified procedures, car delivery and other services.
sales service
Sales service generally refers to all kinds of non-technical services that the sales department does to help customers buy products when they buy automobile products.
Generally include:
1, product introduction, that is, promoting products to customers, recommending suitable products and helping customers choose products.
2. Simplify procedures, that is, inform customers of bank account numbers, and quickly confirm and handle financial procedures and related documents.
3. Car pick-up and other services, such as car pick-up, driving procedures and services to help customers leave the warehouse: provide convenience for users at the initial stage, such as refueling, obtaining temporary driving license, guiding users to inspect cars, purchasing accessories such as technical materials, wearing parts, grease, coolant, car beauty products, and even other necessary life services required by users, such as arranging accommodation.
Sales and service work is mostly the responsibility of sales and service personnel and receptionists, not technical service personnel.
technical service
After-sales service technical services can be carried out before sales, such as vehicle renovation and testing, or during sales, such as vehicle beauty, installation and maintenance of accessories according to customer requirements, training of customers, and distribution of technical materials. , but more is a series of technical work such as quality warranty, maintenance, technical consultation and spare parts supply after the vehicle is sold.
After-sales service is not literally "after-sales service", it is not only limited to the use of users after car sales, but also may be in the pre-sales or sales process. All technical services belong to the category of after-sales service, and technical service is the main work of after-sales service. Usually, technical service and after-sales service can be regarded as the same thing, and there is no distinction.
Generally speaking, automobile services include pre-sale, in-sale and after-sale services. Taking the automobile as an example, the so-called pre-sales service refers to the services such as product development, design, quality control and market research before the finished product leaves the factory; Sales service refers to the service to promote sales, including sales consultation, advertising, loan and insurance information.
After-sales service refers to services related to vehicle sales and vehicle use, including maintenance, interior decoration or modification, financial services, accident insurance, claims consultation, old car transfer, scrap car recycling, accident rescue, market research, information feedback, etc.