Employment prospect of marketing major
With the continuous improvement of China's market economy, marketing has penetrated into all kinds of enterprises, not only foreign-funded enterprises, private enterprises, but also state-owned enterprises. People will also have a deeper understanding of the concept of marketing, so the demand for talents in this field will continue to be optimistic and may continue to heat up. But because of the particularity of marketing, marketing needs all kinds of abilities. People who don't study marketing are suitable for marketing, but professional knowledge becomes less important. Many people with low diplomas are willing to pay more labor to get more returns, forming a strong opponent of marketing students, which has caused certain pressure on graduates.
Marketing is a practical major of economic management. Today, with the gradual improvement of market economy, enterprises and companies, as independent economic entities, will certainly not survive in the highly competitive market without professional marketing talents and scientific and modern marketing means. Marketing personnel are indispensable talents for all enterprises, especially large enterprises. However, the number of trained high-quality marketing talents has not kept up, and the graduates with practical marketing ability are in short supply. Graduates with poor marketing skills are more difficult to survive in the workplace.
The future development direction of marketing market must be biased towards people who master advanced transnational thinking concepts. Due to the deepening of China's internationalization, more and more foreign-funded enterprises, joint ventures and wholly-owned holding companies will develop rapidly in China, and they will be able to have proficient English communication skills. People with Chinese and western cultural concepts and overseas experience will surely become the mainstay of the marketing industry. Because studying abroad is an idea and an ability, it will be easier to return to China for employment if you master this ability. According to the development of internal and external markets, the development of luxury goods marketers, fashion brand marketers, real estate marketers, automobile marketers and insurance marketers is relatively strong, but the talent development of these industries in China is in a transitional era, and people's ideas about these industries are gradually changing. Practitioners in these industries have gradually developed from simple salespeople to some marketing consultants, comprehensively evaluating and analyzing some customers' needs and providing customers with high-end procurement consulting services.
There is no doubt that the salary of marketing professionals will be higher than that of other industries. The salary in the marketing industry is ultimately reflected in "getting more for more work", that is to say, it is directly proportional to your own efforts. In the United States, the top five jobs are sold every year, and marketing talents are in short supply every year. It can be said that the contribution of salespeople to social progress is enormous. At present, the market economy in China has just started, and all kinds of enterprises and industries are paying more and more attention to sales, because the competition will be more intense, and the new business model will also make sales work more important. Direct selling, distribution, internet and advertising ... It can be said that marketing is everywhere, and the employment prospects of marketing majors are very good. Therefore, it is no exaggeration to say that there will be no job in marketing major.
Employment direction of marketing major
1, advertising company
Advertising companies do advertising planning, mainly in communication. They should have a good understanding of brand and communication and be creative. However, advertising companies are also divided into creativity (design, film and television) and partial case planning. You are a marketing major, and you have changed a lot from creativity to creativity. It is recommended to go to a comprehensive advertising company.
2. Marketing company
Such companies focus on sales and channel management, and mostly focus on "helping enterprises to establish regional sales channels and open markets, or promoting sales growth in regional markets", such as marketing companies specializing in liquor and real estate sales agents.
Step 3 consult
There are many such categories, such as corporate culture consulting, brand strategy consulting, management consulting, human resources consulting and so on. What is more in line with the marketing direction is brand strategy consultation.
4. Enterprise Marketing Department
There is nothing to say about this, the key is to go to any enterprise. The position is generally "Marketing Specialist/Marketing Manager-Planning Specialist/Planning Manager-Brand Specialist/Brand Manager-Channel Specialist/Channel Manager", and the difference of functions can be seen from the name.
5. Public relations company
There are also several types of public relations companies, including full-case public relations companies, event execution companies, news release companies, conference marketing companies and so on. It is recommended to go to a public relations company in the whole case, which generally covers the functions of the companies behind. The key is to do "planning" for customers before implementation, while other companies can only do implementation. Even if there is planning, they are planning the details of implementation, and there is not much development prospect.
6. Market research institutions
If you want to do market analysis and research, it is good to go to such a company, but it may be boring. This is still a matter of personal interest.
Marketing professional work
1, the position of salesman or supervisor in enterprise sales department; 2. Promoters, salesmen and other positions in retail enterprises or wholesale enterprises; 3. Market research, information statistics, after-sales service and other positions in the enterprise marketing department; 4. Marketing planners and market forecasters of the enterprise; 5. Relevant positions of various consulting companies.
School mother: There are two branches of marketing, one is management planning and the other is management sales. The former takes brains, the latter takes thoughts, but I still like my major very much, and I have a wide range of employment, but generally the starting point is relatively low, but if I stick to it, my school mother feels very promising. The advantage of studying marketing is a wide range of work, as long as it is not technical sales, but the disadvantage is that the threshold is relatively low, and any professional can engage in sales work. Insist on moving from terminal sales to management, you can give full play to the professional advantages of marketing and become the leader of leading competitors!