Advertising major is a major that studies advertising in an academic way. By studying market economy, consumption psychology and aesthetics, people's consumption consciousness is enhanced and social psychology is produced.
2, advertising professional courses
Introduction to communication, introduction to advertising, advertising planning and creativity, advertising history, advertising copy writing, advertising management and management, advertising media research, advertising camera and photography, practical art and advertising design, computer graphic design, etc.
3. Training objectives of advertising major
Training objectives
Advertising majors train senior advertising professionals with advertising theory and skills and extensive cultural and scientific knowledge, who can engage in advertising management, advertising planning creativity and design, marketing planning and market research and analysis in news media advertising departments, advertising companies, market research and information consulting industries, enterprises and institutions.
Training requirements
Students in this major mainly study the basic theory and knowledge of advertising, cultivate the ability of advertising planning, marketing and implementation, and master the basic knowledge and skills of advertising implementation and management.
4. The employment direction and prospect of advertising major.
This major has a good employment prospect. Graduates can engage in education, media advertising departments, advertising companies, market research and information consulting industries, and can also engage in advertising management, advertising planning, creative design, marketing planning and other work in enterprises and institutions.
Second, the advertising professional university rankings
1. Peking University A++
2. Zhejiang University A+
3. Tsinghua University A++
4. Fudan University A+ level
5. Nanjing University A+ level
6. Wuhan University A+ level
7. Sichuan University A+
8. Huazhong University of Science and Technology A+
9. Jilin University A+ level
10. China Renmin University A++