Introduction of Marketing Specialty in sichuan university of media and communications?

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Brief Introduction of sichuan university of media and communications Marketing Specialty in College-upgraded Colleges

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Professional Name: Marketing

Training objectives:

Cultivate application-oriented and compound professionals who meet the needs of modern market economy, have humanistic spirit, scientific literacy and integrity awareness, master the basic theoretical methods and marketing professional skills of management, economics and marketing, and have the ability to find, analyze and solve practical marketing problems by comprehensively using relevant knowledge.

Courses:

Management, marketing, economic principles, advertising planning and creativity, consumer behavior, public relations, sales management practice, e-commerce, business negotiation practice, market research and prediction, network marketing, enterprise CI design, industry marketing, brand image design, big data marketing, integrated marketing communication, marketing dynamic simulation, photography foundation, TV camera shooting, TV picture editing, new media production and operation, etc.

Employment direction:

Be competent in marketing business and management such as market research, marketing planning, advertising planning, sales management, etc. in the media industry or other fields, and you can also use your own professional expertise to start your own business.

Professional Introduction of sichuan university of media and communications Unified Recruitment College: Marketing Major has been announced. For more information about Sichuan University, please pay attention to the page of Sichuan University.

Related reading: Introduction of sichuan university of media and communications College.

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