1, attracting fans. If your account has fewer fans and less traffic, you can help these stores advertise for free in the early stage, mainly to dig up delicious and fun places, and the content is interesting, so naturally many people will pay attention.
2. Advertising fee. After Tik Tok has a large number of fans, it can talk about cooperation with local businesses and charge a certain advertising commission. The advertising commission standard in each region is different, which is generally related to the number of fans. For example, there are 654.38 million fans in 300 yuan, and an advertisement can collect thousands of dollars.
3. Official rewards. Some high-quality shopping videos can attract countless people to watch and forward, and their own broadcasts can be exchanged for Tik Tok's income.
In fact, the content of shop exploration is applicable to many fields of life, not limited to food. Local areas such as food, housing, transportation, shopping and entertainment can all combine this form of content. At present, this kind of content is relatively small, which belongs to the blue ocean in the field of short video, and creators can also make breakthroughs in this direction.
The rise of store-exploring content is the result driven by users, merchants and talents. In the future, with the participation of more and more people, the growth of emerging brands and the expansion of offline channels, the extension of the content of the store will continue to expand.
Under this trend, people should focus on improving the core competitiveness of content, explore a variety of gameplay in various fields such as shop exploration and life service, and constantly innovate and optimize in order to survive better under this general trend.