1. Business scope: Chenxian Finance has a wide business scope, including financial consulting, enterprise planning, advertising, market research, enterprise management, exhibitions, conference services, translation, technical services and software development. However, Yucai's business scope is only concentrated in the fiscal and taxation field, including fiscal and taxation consulting, agency bookkeeping, tax planning and other services, with a small service coverage.
2. Brand awareness: Chenxian Finance has a certain brand awareness in the industry, which benefits from its large scale, wide business scope and high professionalism. In contrast, its word-of-mouth is relatively low in brand recognition.
3. Service quality: Chenxian Finance also performed well in terms of service quality. Its professional finance and taxation team can provide customers with high-quality finance and taxation consulting services. In addition, Chenxian Finance also pays attention to business planning, advertising, market research and other services, and can provide customers with all-round service support. In contrast, Yucai's service quality is good, but it is relatively weak in business scope and service support.