It is the key word of 20 13 global media. Wisdom has been raised since the end of 20 12.
Native advertising is a form of online advertising, and advertisers push advertising content in the background of users' viewing. Native advertisements conform to embedded contextual content in both form and function.
Compared with the traditional banner or screen advertisement, the native advertisement will have a better experience if it is displayed in an independent predefined position without contextual display.
Native advertising is to reach the target audience with the media used by the advertiser's target audience-when an advertisement appears on Sina Weibo, it is an ordinary Weibo; Appearing on WeChat is a circle of friends. Information flow advertisements will appear on users' social media, information apps and browsed web pages.