Advantages:
1. The price is lower: at the same cost, the real traffic brought by SEO is obviously greater than PPC.
2. Wide coverage: The advantage of website optimization is that it can obtain natural rankings on search engines through its own continuous optimization, and natural information can be included, so it will not be dependent and can be independent. It only needs to know more about the rules and use the platform to rank slowly, resulting in many invisible potential customers.
3. There is no impact of arbitrary deduction: SEO is a natural ranking, and there is no pay-per-click If some unscrupulous peers or other companies maliciously click to deduct fees, the losses are actually very large, and the unnecessary expenses will be gone if they are not careful.
4. Stability: As long as the SEO ranking optimization is done correctly, the general maintenance can maintain the stability of the ranking, and there is not much problem change, basically it will not change, just keep the optimization.
5. Targeted: Compared with PPC, the clicks are not necessarily accurate customers, but may be peers, advertising companies, advertising companies ranked in above the fold, etc. However, information such as SEO naturally goes in, except for peers, most of them may be customers, and the probability of potential customers is greater.
Disadvantages:
1. Long period: the effective period is relatively long, which requires certain professionalism. If there is no professional seo team to do it, even if it has been done for a long time, the effect will not be too bad. For slightly difficult keywords, experienced seo may take 1-3 months, and slow SEO may take 3-5 months or even longer.
2. Uncertain rules: the rules of search engines are changing as it says, and there are changes for a certain industry. This is a normal rule change, but the rules will change at the beginning, which will affect seo optimization to some extent.
3. Lower ranking: The natural ranking cycle is actually very long, depending on the effect of keywords. We also know that PPC will always rank a little higher than SEO, and it may also rank lower.
Finally, recommend our SEO optimization service. Home page ranking 4 yuan/day. Welcome to contact us.