The development of electronic services in China is inevitable. In the network era, China should pay more attention to the electronic information service that is suitable for the development of socialist economy, design with humanization, gradually instill the concept of national electronic information service, speed up the introduction of relevant policies and regulations, strive to build an efficient, convenient and safe network information platform, and gradually integrate with the international economy and network information.
In order to promote the development of electronic services in China, the organizing committee of the 7th China International Electronic Services Conference contacted experts in various fields of electronic services at home and abroad, and put forward ten suggestions on the current situation, development trend and existing problems of electronic services in China.
First, set up a national electronic service coordination steering group to coordinate the promotion of electronic services nationwide.
It is suggested that the state set up a "National Electronic Service Coordination Steering Group" as a permanent organization to promote the development of electronic services in China, to coordinate the relevant policies and regulations of various departments, industries and regions in the development of electronic services, and to issue a guiding development plan and a policy and regulatory framework for the development of electronic services in China as soon as possible during the Tenth Five-Year Plan period. The government should implement an active electronic service policy, pay attention to the role of local governments, and take the pilot of electronic services in cities and industries as a breakthrough to strengthen the promotion work.
Two, to large and medium-sized enterprises and traditional industries as the guidance, accelerate the implementation of enterprise internal informatization.
The development of electronic services in China should rely on the internal informationization of large and medium-sized enterprises and traditional industries to promote small and medium-sized enterprises to carry out electronic services through supply chains and industrial ecological groups based on electronic service platforms. We should focus on demonstration projects, focus on transforming the traditional production management mode of enterprises, optimize enterprise processes, and cultivate the core competitiveness of enterprises. The application of electronic services in enterprises can adopt a "three-step" strategy: the first step is to unify the internal production and operation processes of enterprises, realize the optimal allocation of resources and improve work efficiency; The second step is to unify the business processes of enterprises, suppliers and sellers and improve the market adaptability of enterprises; The third step is to unify the business processes of enterprises in the industry, form a unified industry trading market and business model, and improve the overall competitiveness of the industry in the international market. ?
Third, create an electronic service market atmosphere and give play to the role of trade associations.
In order to create a good electronic service market atmosphere, it is necessary to break the monopoly and blockade of public information resources by governments and departments at all levels and realize the sharing of information resources. Attention should be paid to the continuous development, updating and maintenance of business information resources. The state encourages the market-oriented operation and commercial operation of information resources, and protects the interests of enterprises and consumers and personal privacy. It is necessary to strengthen the role of trade associations and give full play to their advantages in standardizing the market, standardizing industry standards, standardizing industry behavior and promoting mutual cooperation among enterprises. In order to effectively solve the current credit shortage problem and promote the development of advanced business models such as supply chain and vertical market of electronic services, the state should encourage industry associations to take the lead and establish industry portals on a voluntary basis. This can not only reduce the burden of small and medium-sized enterprises, but also facilitate users to inquire about classified goods and manufacturers. In addition, trade associations can be used to hold electronic service lectures for small and medium-sized enterprises and provide information consulting services.
The fourth is to strengthen the legal construction of electronic services and establish market rules for electronic services.
The national legislative and administrative departments should strengthen the system construction of electronic service legislation and establish new electronic service market rules by formulating forward-looking network economy policies and regulations. It is necessary to give preferential policies to the development of electronic services and the Internet industry, such as formulating corresponding policies such as tax reduction and subsidies, and encouraging the central and western regions and traditional industries to develop electronic services. It is suggested that the national legislature and relevant administrative departments should promptly organize the formulation of laws and regulations on electronic transactions, online payment, information resource management and consumer rights protection in electronic services. At the same time, the current policies and regulations that are incompatible with the development of electronic services should be revised in time. When formulating or revising the patent law, trademark law, copyright law, anti-unfair competition law, contract law, company law, negotiable instrument law, government procurement law and other relevant laws and regulations, it is suggested that the characteristics of electronic services should be fully considered to create a good legal environment and space for the development of electronic services. ?
Verb (abbreviation of verb) establishes a social credit system and advocates doing business with morality.
It is necessary to enhance the public's understanding and confidence in the network economy through extensive social propaganda and effective market supervision measures. We should actively advocate doing business with morality, gradually build a social credit system based on honesty, and solve the increasingly serious credit crisis in China's business environment by developing electronic services; Actively explore the enterprise and individual credit rating certification system in line with China's national conditions, and accelerate the establishment of authority.
Establish credit certification center and electronic service credit rating database, record, evaluate and determine the credit rating of enterprises, institutions and even individuals participating in electronic services, and issue digital rating certificates to ensure the reliability and security of electronic services transactions. ?
Six, strengthen the construction of electronic service intermediary system and standardized management.
Vigorously support the socialized and professional third-party service system of electronic services. Developed third-party service system can not only provide stable and powerful support for the practical application of electronic service system for small and medium-sized enterprises, but also create new employment opportunities and derive new industrial fields. At present, attention should be paid to the development of electronic service application solution providers (ASP) and electronic service management companies engaged in design, implementation and outsourcing. It is necessary to give full play to the advantages of the existing postal network and transportation system, support the postal and transportation departments to establish a national distribution system for electronic services, and realize the whole network service of third-party logistics.
Seven, establish and improve the secure electronic trading system.
It is necessary to establish and improve an electronic service security guarantee system with independent intellectual property rights, which aims at information security and network security, takes encryption technology and authentication technology as the core, and is based on a secure electronic trading system. The technical standards of core cryptography should be compatible with international standards, and can only be used after being examined and approved by the national password management agency. Network security equipment adopts the network card management system, and the network card is examined and issued by the competent department of industry. The state encourages the public security, industry and commerce and civil affairs departments to provide the identity authentication information of individuals, enterprises and legal entities respectively, and the certified commercial institutions shall operate and provide professional electronic authentication services necessary for electronic services. In view of the current chaotic situation of CA certification center construction, it is suggested that the establishment of CA certification center should be approved by the competent department authorized by the state. At the same time, it is necessary to strengthen the supervision of industry or local certification centers and establish a third-party top-level electronic service certification center as soon as possible.
Eight, highlight the application of key industries, choose a competitive business model.
The development of electronic services in China should take the road of joint and complementary industries to form a value-added chain of electronic services industry. At present, we should focus on supporting the application and development of electronic services in foreign trade, finance, insurance, securities, telecommunications, aviation, medicine, tourism, transportation and other fields. In terms of market positioning, we should pay special attention to the characteristics of electronic services breaking through geographical restrictions and strengthening international cooperation of enterprises. At present, it is particularly important to encourage the establishment of direct selling websites for developed countries with a high degree of informationization, so as to increase transaction volume, reduce transaction costs and improve the competitiveness of goods overseas. In order to ensure the safety and convenience of economic and trade between countries, it is suggested to sign an inter-country certification agreement with mutually beneficial countries. ?
Nine, formulate the national electronic service technology development plan, establish China's electronic service standardization system.
Actively develop the development and application of information network technology, formulate China electronic service model (including architecture, data model and application model) and research and develop key technologies of electronic service suitable for China's national conditions, especially supporting independent copyright, including collaborative business platform technology, system integration technology, online payment technology, information and network security technology and various solutions aimed at China's characteristics; Vigorously strengthen the basic research of computer technology and communication technology and the research on the social and economic impact of information technology; We should pay attention to participating in the formulation of international standards and combine independent research with subsequent development; In order to ensure the seamless connection of electronic service systems, key standards such as commodity classification and coding, business process, electronic payment, security protection, data exchange and general information format should be uniformly promulgated by the state, which should determine the above standards in accordance with the principles of openness, equality and competition, and ensure compatibility with international standards as far as possible. ?
Ten, improve the network infrastructure, strengthen effective competition, realize the rational allocation of network resources.
In order to promote the popularization and development of electronic services, it is necessary to further improve the investment, operation and management of network infrastructure. It is necessary to strictly follow the relevant commitments in the legal documents of China's accession to the WTO, gradually open up the telecom value-added service market, and realize the interconnection between various private networks and public communication networks. In order to solve the bandwidth bottleneck of access network, we should speed up the diversification process of investment and business entities in user's resident network; In order to improve the communication service level, social forces should be encouraged to participate in the virtual telecom operation focusing on resale and distribution. It is necessary to formulate a universal service subsidy policy for electronic services and micro-payment solutions, encourage the whole people to use information infrastructure, and popularize telecommunications and network applications. ?
In short, as a guiding principle, the development of electronic services in China should adhere to the basic principles of "government guidance, enterprise leading and market driving", promote industries through application, promote electronic services in China with a pragmatic attitude and work style, persist in management innovation and concept innovation, and develop effective electronic services. At the same time, we should pay attention to tracking international trends, learn from their experiences and lessons, actively carry out international dialogues and exchanges, and make contributions to the establishment and improvement of the global electronic service system.