You know, Weibo Entertainment List is an important product that carries the hot content of stars. You can get the most comprehensive hot content of stars in the entertainment list, which is an important indicator to measure popularity. Over the past year, the popularity of live broadcast in Liu Yuning has increased from 1 100W+ to 4,400w+,with an annual increase of nearly 5 million; The number of comments in the live broadcast room reached 30 million+,and the total interaction was 1 billion+. At present, # Liu Yuning Live # related topics are read as much as 1000 billion+,which has become a phenomenal IP column of Weibo Live. Behind the top stream data is the personal remote live broadcast mode customized by Weibo Live for Liu Yuning. Not only him, but also in the publicity period, personal events and daily live broadcasts, star live broadcasts have formed scale effects, such as Angelababy, Yang Mi, Yang Yang, Zhu Yilong, Dilraba, Andy, Z.TAO, William Chan, Simon, Quiet and so on. More and more stars are also broadcast live in Weibo and even wheat, and their popularity is obviously improved, and they are constantly sucking powder. Weibo live broadcast is becoming an important way to communicate with star fans. How can stars produce more content that pulls fans far away? Weibo Live provided the answer with the unique "Lianmai" game.
There are frequent live broadcasts in Weibo, Liu Yuning: the mode has only one internal entertainment.
Have you seen the studio at 2 am? 65438+February 1 1 day, Liu Yuning set a new record for personal live broadcast time, which lasted until 2: 06. Liu Yuning once told fans in the live broadcast that he would try his best to broadcast, chat, brag and sing when he was not busy at work and had a good rest. It can happen whether it is broadcast or not, and whether fans can squat or not is also fate. Unexpectedly, a year's time, Liu Yuning * * * 46 live broadcasts, with a total live broadcast duration of 9095 minutes, which is about 6 days and 6 nights. For 20 nights, his live broadcast accompanied fans to spend 0 o'clock and "New Year's Eve". "The Head of Hawks" became the unique label of Liu Yuning, and also made the public remember him. At the scene of the Oriental Billboard, Liu Yuning shared the secret of staying up late by teasing. "I have to make up after cooking. As long as I make up more during the day, I won't stay up late at night." . Continuous high-frequency live broadcast has become an unwritten agreement between him and his fans. # Liu Yuning Live # can become a phenomenal live broadcast, supported by high-quality content tracking chat and good music.
Liu Yuning's live chat every time is as wonderful as a variety show, and the most famous scene is the introduction of Modern Brothers. In order to answer questions, the "modern brothers" are not alone. Liu Yuning went to the toilet clearing and asked the other brothers to fill in the clearing and introduce them to everyone. On the other hand, even passers-by fans couldn't help laughing in the live broadcast room. "Is it true that Liu Yuning doesn't consider being a part-time comedian?" In order to surprise every live broadcast, Liu Yuning also acts as a "cos expert", and COS has played five classic roles: Haidong Blackmarket, Spider-Man, Toy Story Woody, Harry Potter and Superman. When I was in cos Kaito Kuroba, my clothes were too small and my glasses blocked my eyes, but I still wore them to make my fans happy. I even broadcast a stand-up comedy live. Then circle the relevant fragments directly.
In addition to showing personal style and humor, it also conveys a positive attitude towards life. A netizen wrote on the social platform that there are too many depressing things in real life, but relatives and friends can't always be with them, and no one can feel the same. The live broadcast room in Liu Yuning is like a self-regulating space. Not only can you meet people similar to you, but Liu Yuning himself often says "Work hard", "Life is always fair", "People should make progress" and "People should be grateful" in the live broadcast. Although I don't know where his energy came from, I did draw a lot of energy from him. Lianmai live broadcast is the most popular social form of live broadcast in Weibo, and it is also the "gathering place" of Liu Yuning terrier.
"The core monument of my life is Z.TAO." In a live broadcast, Liu Yuning, the "lost brother", made an amazing speech. Z.TAO himself slammed the barrage in the airborne live broadcast room: "Can you stop singing my songs?" "Keep a low profile." The number of live broadcasts is directly from 3 million to 30 million, and the reading volume of related topics is as high as 2.23 billion. Seven star friends, including Jing Tian, YCY, Joseph and michael, were also framed with Liu Yuning and even broadcast live. Jing Tian even said in many live broadcasts that "watching Liu Yuning live directly turned to powder", "watching Liu Yuning live, I couldn't sleep" and "Liu Yuning didn't call her live".
Dreamy interaction and chatting with star friends has changed from "enjoying oneself" of the anchor to "being together", which not only enhances the randomness and interest of the gameplay, but also further meets the interactive needs of the fans and provides more possibilities for "going out of the circle". The content production mechanism is more important for the live broadcast of Lianmai, which serves the hot discussion site. Compared with unilateral input or output, people are more likely to pay attention to dialogue and interaction, especially cross-domain linkage, which is more likely to produce a circle-breaking effect. When Liu Yuning joined the movie V@ Poisonous Tongue, he predicted that Detective Chinatown 3's Q was Qin Feng, which brought a lot of heat to the topic of the movie and quickly became the top three hot searches, which also brought more traffic to the live broadcast room in Liu Yuning. Weibo live broadcast also created a new form of "music label" for Liu Yuning. Last Mother's Day, the live show of "Carnation Music Festival" was held in Liu Yuning. As a "classic eagle cooking activity", it attracted more than10 million fans in a short time. On that night, the reading volume of related topics reached 700 million+,and the live viewing volume exceeded 3 1 10,000.
The live broadcast room has become an efficient publicity window in Liu Yuning. Liu Yuning's Long Songs, Variety Our Songs and this year's new song, Falling in Love, were all broadcast live in Weibo, creating topics and hot spots during the publicity period.