Packaging design is a comprehensive subject, which should not only consider the appearance and aesthetic feeling, but also pay attention to many factors such as product type, characteristics, market environment and so on. The following are the problems that should be paid attention to in packaging design:
Consistent with product positioning
Packaging design should be consistent with the positioning of the product itself, which can help consumers quickly identify and understand the region and target group targeted by the product, and improve the brand value of the product or service at the image level, especially the high-end positioning products.
market survey
Before packaging design, market research must be conducted to understand the target audience and market trends. Knowing the preferences, shopping habits, needs and other information of potential consumers can optimize packaging design. Packaging design should consider the cultural background of the target market and ensure compliance with local regulations and standards.
Environmental protection and sustainability
Modern society strongly encourages the awareness of environmental protection and sustainable development. So is the packaging industry. Therefore, in packaging design, we must consider using sustainable resources, such as modular and recyclable technology to pretreat process equipment, which will become a place that cannot be ignored.
Color selection
Color is very important in packaging design. Different colors will have different effects on consumers' psychology. For example, red is regarded as full of vitality and passion, green is regarded as full of natural beauty and health, and blue symbolizes freshness and tranquility. When choosing colors, we also need to consider the color matching effect and human eye observation characteristics, so that the overall image effect is consistent and complementary, and the background environment exists for reference.
Highlight the taste and quality
Packaging is the first impression of a product. Suitable technology, material selection, metal material covering, etc. It can achieve a high sense of quality, and at the same time pay attention to the sense of touch and smell, so as to create a simple, compact, fresh and fragrant atmosphere for individuals to enjoy and shake their purchase decisions at the deep level of consciousness.
The above contents are answered by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional packaging design company, hoping to help everyone.