At present, the number of domestic mobile social application products has exceeded 2,000. In the ecosystem built by WeChat, other competitors explore various possibilities of market segments, and different vertical segmentation social networking sites develop rapidly.
With the continuous growth of Internet users and the continuous expansion of Internet penetration rate in China, the overall market shows explosive growth, commercial value appears, and the workplace UGC content space explodes.
Pulse: Launched on June 20 13, 10, as a workplace social APP, Pulse is dedicated to helping people in the workplace communicate effectively through the work circle, master the industry trends, and share workplace experiences and topics. Dig up contacts, make friends with peers, gossip in the workplace, recruit people to jump ship, etc. Pulse expert week and contact person's red envelope are also the characteristic functions of pulse condition.
Red Rabbit: In 20 14, China announced the launch of "Red Rabbit", and LinkedIn China achieved rapid development. China has become the fastest growing country of LinkedIn, connecting people in the workplace, connecting scenes of online and offline activities of users, and promoting the frequency of chatting between professional friends.