Account operation
The background of 360 is suitable for Xiaobai, and there is no technical content. This is better than Baidu in experience. Xiaobai with Baidu background is difficult to operate. You need to learn the operation method first, and there are many changes. There are 16 kinds of ideas. According to their customer service, there are too many ideas and changes too fast. Some of them don't know how to operate.
Baidu promotion backstage
This is very different from the operation interface two years ago. As a foundation, it took a long time to get started, especially the creative ones, which are deeply hidden and easily dizzy. This has both advantages and disadvantages, which improves the difficulty of operation and requires more time and energy to study.
360 promotion backstage
The backstage of 360 is not much different from that of two years ago, and it is still familiar with the original formula.
Baidu has its own promotion client, which greatly reduces the difficulty of operation, especially the promotion code tracking, which is very powerful. I still don't understand. I heard from 360 customer service that they didn't have their own client, and 360 promotion assistant was developed by a third party. I don't know if it was a mess when I operated the bidding strategy, but they deliberately didn't say anything or something.
customer service
The customer service of Baidu and 360 is completely different. Baidu customer service calls the person in charge of the account every week. If you have any questions, please call. If they are on the phone, they will call you back immediately. They have sound evaluation and recording. How many minutes do you need to play every month; 360 customer service will only remind you when your account has no money. I have received two 360 accounts and have never received their calls. If you have any questions, please ask them on QQ.
Of course, this time, they invited us to have dinner together, thanked our customers and distributed moon cakes. The service is good. (Eat people with short mouths and be soft on others)
Training and learning
Baidu backstage has a special training center called Jin Shu College, which contains various video tutorials, including: expanding traffic, controlling costs, upgrading rankings, information suggestions, etc. There are some Baidu videos in my headlines. You can learn them if you are interested, and 360 is just a text help center, not an egg.
Baidu is really considering from the perspective of business owners and users, while teaching business owners how to promote and make bidding more effective, while forcing business owners to improve the experience and comprehensive strength of the website from the perspective of users.
In recent years, no matter what channels, the cost of obtaining customers remains high. Many companies spent money on Shui Piao, but search engine companies made a lot of money. According to official data, in the advertising revenue from 20 10 to 20 17, the network promotion fee accounted for about 70%, and the others were television, radio, newspapers and magazines.
The share of 360 promotion has also slowly increased in recent years. I remember that in 20 14 years, Baidu search accounted for about 70%, 360 accounted for about 20%, and other searches were less than 10%. In less than three years, Baidu's share dropped to about 65%, and 360 rose to about 30%. Among them, it is inseparable from the efforts of 360 and Baidu's own work.
The reason why 360 is done is not so much hard work, but rather that Baidu's competition is intensifying, and the cost of a single click is too high, and the effect cannot be guaranteed. Enterprises mainly go to 360 to open accounts. The advantage of 360 search is that Google search was cancelled on 20 12 and bound in 360 browser, which made some small white users unconsciously enter 360 search. Therefore, as the second child in the industry, it still has great advantages. If the boss is not careful, the second one will get a piece of the action.
When Google was still open in China, Google users despised Baidu users and Baidu users despised 360 users, just as JD.COM despised Tmall and Tmall despised Taobao. Whether you open an account or not, whether you open it or not, whether I come or not, I will be there.
The deepest feeling in this business is that search engines are changing all the time. A careless person, Baidu Encyclopedia and Library, knows to pay. Two years ago, Encyclopedia could create and modify it personally, even if it changed a typo and added a picture, Baidu Library could pass as long as there was no advertisement.
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