The role of business etiquette in business activities: Business etiquette can regulate personal business behavior.
The most basic function of etiquette is to regulate various behaviors. Business etiquette, as the behavior and activity form of guiding and coordinating interpersonal relationships in business activities, widely involves all aspects of social and economic life, and is the code of conduct for all social members to adjust their relationships, which is observed by all countries, nationalities, classes, parties, social groups and people from all walks of life. The standardization of business etiquette makes the implementation of etiquette easy, and the expected effect is achieved through special training. Maintain personal image: in business communication, business etiquette norms can make people understand what to do, what not to do and what not to do, which is conducive to determining self-image, respecting others and winning friendship.
Handshake etiquette
The most commonly used handshake ceremony when we meet in business: the handshake ceremony comes from the original handshake ceremony. Legend has it that when people met strangers on the road at that time, if both sides were not malicious, they would put down what they were holding, open one hand (usually the right hand) to show that they had no weapons in their hands, and then touch each other's palms to show friendship. This habit has been widely used now.
But the handshake ceremony is not simple, should it be exquisite? Respectable people first? The order of shaking hands is that the host, the lady, the elder, the person with higher status or position should reach out first, and the guest, the man, the younger generation and the person with lower status or position can shake hands with them. And pay attention to the correct posture and strength of shaking hands:
When shaking hands, the distance is generally about one step, the upper body leans forward slightly, the right hand is extended, the four fingers are aligned, the thumb is opened, and the outstretched hands of both sides can shake hands without touching.
Hold on tight, don't push. If you shake hands with a lady, don't touch her palm, but gently hold her fingers. The handshake ceremony can also express encouragement, praise and apology to the other party. The correct way to shake hands is: short time, enthusiasm and strength, and looking at each other. When a woman shakes hands with a foreigner, her fingers and shoulders should be relaxed naturally in case a male guest may kiss her hand.
At the same time, we should also pay great attention to the taboos of shaking hands, such as taking off gloves before shaking hands, staring at each other safely and smiling. When shaking hands, don't pat the other person's body with the other hand, and don't shake hands with the other person when you are upset and your eyes wander. You must shake hands with your right hand. What is the left hand in Arab countries and a few western countries? Unclean hands? It is an insult to shake hands with your left hand.
In addition to shaking hands, there are ten-fold ceremony, bow and scrape ceremony, hat-taking ceremony, hand-kissing ceremony, kiss ceremony, hug ceremony, bow and scrape ceremony, etc. Different nations and countries have completely different customs and norms, which vary from person to person, from occasion to occasion and from custom to custom. Don't salute indiscriminately, so as not to cause misunderstanding and tension.
dress etiquette
Dress, that is, what clothes to wear. Strictly speaking, it is not only a skill, but also an art. In terms of etiquette, dressing is a systematic project, which not only refers to wearing clothes and hats, but also refers to the education and taste of people reflected from it.
In essence, dressing is not the same as dressing. Dressing often values the practicality of clothing. It just casually puts on clothes to hide shame, shelter the body, keep out the cold or prevent heatstroke, without considering anything else. The dress is very different. Dress is actually a person's careful selection, collocation and combination of clothes based on his own experience, cultivation or aesthetic taste, and on the basis of comprehensive consideration of clothing collocation skills, fashion, occasions and his own characteristics. In various formal occasions, people who don't pay attention to personal dress are often criticized, while those who pay attention to personal dress will leave a good impression on others.
According to social etiquette, if you want to win success and achieve superior taste, you must take into account its personality, integrity, neatness and civilization. We should not ignore these aspects.
individual
Just like every leaf in the world is not perfect, everyone has his own personality. When dressing, we should not only identify ourselves, but also never lose our individuality. Dressing should adhere to individuality, which has two meanings: first, dressing should take care of its own characteristics, and do it? Tailored? And make it adapt to itself, foster strengths and avoid weaknesses. Second, the dress should create and maintain its own unique style. Under the premise of permission, the dress should be different in some aspects. Don't pursue fashion, go with the flow, make yourself a thousand people, and have no characteristics at all.
complete
The correct dress should be based on overall consideration and careful collocation. All parts of it should not only? Self-contained? , but also echo and cooperate with each other, as far as possible on the whole.
Perfect and harmonious. If there is a lack of connection between the parts of the clothes, separate them? It doesn't make sense to be perfect. The key to the integrity of dress is to pay attention to two aspects. First, we must abide by the established collocation of clothing itself. For example, when wearing a suit, you should wear leather shoes, not shoes, sandals, slippers or sports shoes. Secondly, we should make all parts of clothing adapt to each other, and some of them are subordinate to the whole, and strive to show the beauty of the whole and the whole.
Follow industry rules
In business communication, people influence, interact and cooperate with each other. If we don't follow certain norms, the two sides will lack the basis for cooperation.
In fact, there are many rules in these industries, such as the signing and handover of various contracts with specific samples and specifications. In business cooperation, everyone should follow the unified principles and models, so as to coordinate and not cause complications.
If a person pays attention to etiquette, he will establish a good personal image in front of everyone; Members of an organization or the whole behavior pay attention to etiquette, which will establish a good image for their own organization and win public praise. Modern market competition is not only product competition, but also image competition. A company or enterprise with good reputation and image can easily gain the trust and support from all walks of life and be invincible in the fierce competition. Therefore, business people always pay attention to etiquette, which is not only the embodiment of good quality of individuals and organizations, but also the need to establish and consolidate a good image.
CIS is? Enterprise identity system? English abbreviation for "enterprise identification system". The so-called CIS system is a scientific management system that an enterprise unifies, standardizes and standardizes its business philosophy, business behavior, visual image, auditory image and all sensible images in order to shape its own image. CIS system is the basis for the public to identify and evaluate enterprises, and it is an effective means to highlight the personality and spirit of enterprises in operation and competition and win public recognition. The establishment and maintenance of CIS system need to pay special attention to business etiquette.
McDonald's, marked with yellow M, has more than 6,500 chain stores all over the world and is the largest catering enterprise in the world. McDonald's has a strong presence in modern American society, and its corporate philosophy is Q, S and C, that is, quality, service and cleanliness.
High quality, McDonald's quality management is very strict. After the food is made, it will be abandoned and not sold. This is not because of food decay or food defects. The management policy of McDonald's is to insist on not selling food with bad taste. This practice attaches importance to quality management and allows customers to enjoy it with peace of mind, thus winning the trust of the public and establishing a high reputation. This is also a kind of etiquette, just like how your family can entertain guests all night.
Service, including the comfort of the shop building, the setting of business hours, the service attitude of the sales staff, etc. In the United States, when McDonald's chain stores are adjacent to residential areas, small flower parks will be set up for children and parents to rest here. ? Smile? It is a characteristic of McDonald's. All the shop assistants are smiling, lively and cheerful, talking and doing things with customers, making customers feel cordial and forgetting the hard work of the day. Clean, McDonald's requires employees to keep clean, and use this as a standard to assess the performance of chain stores and establish McDonald's? Clean? Good image. Most importantly, McDonald's not only established these ideas, but also carried them out thoroughly. In order to achieve this goal, McDonald's educated its employees, distributed and compiled quite complete action manuals, and completed excellent visual identity design. This is an important reason for McDonald's success.
The role of business etiquette in business activities: business etiquette coordinates and harmonizes interpersonal relationships.
In business activities, with the deepening of communication, both sides may have certain emotional experiences. There are two emotional states: one is emotional state and the other is emotional rejection state. Etiquette can easily attract each other, enhance feelings, and lead to the establishment and development of good interpersonal relationships. On the other hand, if you don't pay attention to etiquette and vulgarity, it will easily lead to emotional rejection, cause interpersonal tension and leave a bad impression on the other side.
In fact, the most important customer of enterprise operation is repeat customers. No company can maintain its development only by making a single order, except swindlers and black shops. According to relevant authoritative statistics, the sales generated by old customers are more than 15 times that of new customers. An old customer will affect an average of 25 potential consumers around him through word-of-mouth publicity. Enough repeat customers can maintain the steady growth of enterprises and brands, and profits will also grow steadily. At the same time, the data shows that the cost of developing a new customer is about five times that of maintaining an old customer.
The cost advantage of repeat customers is so prominent, so how to win repeat customers? Of course, the most commonly used is small profits but quick turnover, but an enterprise pursues profit maximization, and it is impossible to maintain profit maximization simply with small profits and quick turnover, so the rational use of business etiquette plays a key role at this time. Such examples abound in business operations.
Almost all of China? A century-old shop? The reason why we become rich is definitely not a unique differentiated product, because these products are almost all homogeneous mass products; Not by cost advantage or capital advantage, but by the so-called? Character? Is it humane to get rich and do business? At least in the China market, this sentence is a wise saying.
Actually, what's written here? Character? It's not an innate character, but a business etiquette skill formed by operators for consumers? Integrity management? 、? Secret service? Business impression and so on.
The role of business etiquette in business activities: Business etiquette can convey effective value information.
Nowadays, commercial competition is a homogeneous era, and businesses in many industries find themselves facing a challenging sales environment, such as prolonged sales cycle, increased price pressure and reduced profits. In this case, suppliers need to send a clear message to consumers? I can provide more value than my competitors. In order to do this, they must: first, measure the value they deliver and compare it with their competitors; Second, show your value to customers in a powerful way.
To show your value well and convey this kind of effective information, you need to pay attention to business etiquette. How should the communication between enterprises and customers be done? Humanity? And then what? Value? At the top of the pyramid, there are only the following keywords for human needs and universal truth. The first level: Love, happiness, happiness, friendliness, success and beauty? ; The second level: struggle, cherish, trust, effort, belief and cherish; The third level: Healthy, smooth, rich, well-fed, social order? Wait? These are not created by products, but a kind of information transmitted through interpersonal communication.
This is a universal truth, a universal feeling and value concept of human beings, the ultimate goal of human beings at the top of the pyramid, and an unavoidable problem in enterprise management. What is the most direct and effective business operation mode in China? Emotion and value? This method works well, from? K of hearts? Arrive? I can say that the product is a mess, but the sales performance is really enviable? Of course, you will finally ask, why did they die, or why did they die in the end? The answer is simple. They delivered information and showed value, but they executed it in the most rude way? Advertising, not word of mouth. Business etiquette is not advertising, but gaining understanding and recognition from customers' emotional experience, and finally winning sales. Go anywhere in the world? McDonald's? , will enjoy almost the same way of business reception: hello? 、? What do you need? 、? Is that all? Do you need anything else? These sentences are not improvised by waiters, but standardized reception processes, which can be well mastered and used by waiters with high school education or above. These seemingly simple statements can create value. Because it embodies a basic human need: not only food, but also I want to be respected.
Business etiquette is so important, you can say that it has no value and no cost, but it can create values and profits that you can't imagine and make the enterprise successful. Is it a kind of borrowing what Obama just said during his visit to China? Universal principle? ; According to Hu Jintao, what is business etiquette? Soft power? .
Importance of business etiquette in business activities
? A gift? Originally, it was a ritual of ancient religious sacrifice, and human beings formed a unified and standardized social habit due to the social group life of clans and tribes, which gradually evolved into what we later said? Xu Shen said in Shuo Wen Jie Zi:? Rituals, performances, so everything is blessed by God. ? China's earliest and most important? Zhou Li, Yi Li and Li Ji are the essence and important pillars of Confucianism. Rites and music system governs the world with rites? This view has been going on for more than 2000 years. Go through historical changes. A gift? It has been constantly changing with the development of human civilization, advancing with the times, and its influence on our daily life is becoming more and more profound. What are we talking about today? A gift? The meaning of the expression is also broader, which is subdivided? Business etiquette? .
? Business etiquette? Especially refers to the etiquette norms and guidelines in business activities? A gift? Application and embodiment in business activities. It is a code of conduct, norms and procedures established and recognized for mutual respect in economic, social and commercial exchanges, and it is the general name of politeness, etiquette, appearance and ceremony.
In today's market economy, business contacts are becoming more and more frequent, and business etiquette is particularly important in the business activities and foreign exchanges of enterprises, which has attracted more and more attention from all walks of life. So how important is business etiquette in business activities? In fact, the function and importance of business etiquette is reflected in the function of business etiquette.