In recent years, the report of Shandong Branch of Xinhua News Agency has always regarded it as its mission to be the party's eyes and ears and to drum up and shout for the people. No matter the war years or the construction period, major historical events and processes are vividly and truly recorded. In the war-torn era, journalists from Shandong Branch braved difficulties and risked their lives to publicize the Party's policies through one report after another, inspiring the people and hitting the arrogance of the enemy. Especially for Meng Lianggu Campaign, Shandong People's Front's support, Liu Deng's army crossing the Yellow River, Luxi's victory, liberation of Jinan and other major events, Shandong Branch wrote a lot of reports, leaving an unforgettable page in China's news history. In the meantime, many comrades of Shandong Branch 10 successively gave their precious lives. Mu Qing, former president of Xinhua News Agency, pointed out with deep affection that Shandong Branch and East China General Branch, which performed well during the war years, became the cradles of Xinhua News Agency's People's Liberation Army Branch. Since the founding of the People's Republic of China, especially since the reform and opening up, Shandong Branch has entered a golden age. All editors and editors should strengthen their political awareness, overall awareness, responsibility awareness and position awareness, and adhere to the correct direction of public opinion. The branch has always focused on the central work of the Party and the government, gone deep into reality, conducted in-depth investigations and studies by the masses, comprehensively reported new achievements, new experiences and new explorations in Shandong's political, economic, social and cultural fields, and wrote a large number of manuscripts that are of reference value to the central leadership's decision-making and have a great impetus to practical work. For example, the report on land reform, the report on the development of Shengli Oilfield, the report on controlling mountains and rivers and conquering nature in Linyi area and Lijiazhai, and Hao Jianxiu's working methods have attracted Chairman Mao's attention. At the beginning of rural reform, Shandong Branch, in the spirit of being highly responsible to the Party and the people, emancipated its mind, sought truth from facts, enthusiastically reported and guided the contract responsibility system of joint production in northwest Shandong, with profound thoughts, large scale and strong momentum, and became the vanguard of the national press. News works such as Policies Affecting Hometown and Letters from Northwest Shandong are widely read. In recent years, Shandong Branch has exerted a good influence on Shandong's material civilization, political civilization, spiritual civilization and harmonious society construction. Leading by example is one of the basic working methods of our party, the successful way of our party's revolution and construction, and a major feature of Shandong's work. Shandong Branch adheres to and carries forward the fine tradition of going deep into reality, investigation and research, and makes every effort to launch a number of typical models with great influence in the whole country, which greatly promotes the practical work. For example, 1982 Weifang's report "People's Construction in People's Cities" has become a national slogan and an important principle of urban construction. Zhang Haidi, Jiujianpeng Village, Jinan Industrial and Commercial Bank, Jinan Traffic Police, Baiyun, etc. After being reported by Shandong branch, it attracted the attention of the central leadership and became a typical example of national learning. During this period, Zhang Ruimin, Zhu Yanfu, Wang, Yantai and other major typical reports, such as social service commitment system, Yimeng spirit and Wendeng spiritual civilization construction, have made great contributions.
At any time, reporters from Shandong Branch always rush to the front line, provide the latest developments to the central authorities in time, and actively influence and guide public opinion. For example, 1989 Huangdao oil depot fire, Yantai reported "1 1.24", which was well received by Publicity Department of the Communist Party of China, the head office and the provincial party committee. In 2003, more than 70 articles were published, most of which came from the front line, and reported the great struggle of Shandong cadres and masses against SARS comprehensively, accurately and timely, which was praised and affirmed by the head office, Shandong Provincial Party Committee and provincial government. The branch was awarded the collective first class merit by the provincial party committee and government, and two journalists were awarded the individual first class merit and second class merit. Two comrades were rated as advanced individuals in the fight against SARS by Xinhua News Agency.