E-commerce can provide services in the whole process of online transaction and management, so it has many functions such as advertising, consultation and negotiation, online ordering, online payment, electronic account, service delivery, consultation and transaction management.
E-commerce, referred to as e-commerce, refers to the trading activities and related service activities in the form of electronic transactions on the Internet, intranet and value-added network, which is the electronization and networking of all aspects of traditional business activities. E-commerce includes electronic currency exchange, supply chain management, electronic trading market, online marketing, online transaction processing, electronic data interchange (EDI), inventory management and automatic data collection system.
Work content of e-commerce:
E-commerce operation is mainly responsible for the overall operation and marketing plan of the store. Here is a detailed introduction to the specific job responsibilities of e-commerce operation:
1, responsible for the operation of the company's e-commerce platform, including event planning, online promotion, event planning, brand positioning and packaging and daily operation;
2. Conduct in-depth analysis according to the website marketing data, evaluate the operation of each product, refine the selling points, guide the artists to optimize the pages, increase the search volume and promote sales;
3. Responsible for collecting market and industry information, analyzing competitors, paying attention to the changes of competitors and marketing strategies such as selecting money and pricing, and providing effective solutions in combination with our advantages;
4. Familiar with the operating environment, trading rules and advertising resources of Taobao websites of various e-commerce platforms;
5, daily statistical analysis of the latest data, and take targeted operational measures according to data changes.
Career choice of e-commerce;
Technical category:
1, e-commerce platform design (representative post: website planning/editing): mainly engaged in e-commerce platform planning, network programming, e-commerce platform security design, etc.
2. E-commerce website design (representative post: website designer/developer): Mainly engaged in e-commerce website design, database construction, program design, website management, technical maintenance and so on.
3. Art design of e-commerce platform (representative post: website artist): mainly engaged in platform color processing, word processing, image processing, video processing, etc.
Business class:
1, enterprise network marketing business (representative position: network marketing personnel): mainly use the website to carry out online business, network brand management, customer service and other work for enterprises.
2. Online international trade (representative post: foreign trade e-commerce personnel): use the online platform to develop the international market and conduct international trade.
3. Content services of new network service providers (representative position: website operation/supervisor): channel planning, information management, channel promotion, customer management, etc.
4. Promotion of e-commerce support system (representative position: website promoter): responsible for selling e-commerce systems, providing e-commerce support services and customer management.
5. E-commerce entrepreneurship: with the help of the platform of e-commerce, the virtual market is used to provide products and services, and services are directly provided for the virtual market.
Comprehensive management class:
1. Integrated management of e-commerce platform (representative position: e-commerce project manager): Such talents need not only a deep understanding of computers, networks and social economy, but also the ability of project management.
2. Comprehensive management of enterprise e-commerce (representative position: manager of e-commerce): mainly engaged in the overall planning, construction, operation and management of enterprise e-commerce.