China (Fujian) University Media Alliance, also known as Fujian University Media Alliance (referred to as Fujian University Media Alliance), is a branch of China University Media Alliance founded by China Youth Newspaper in cooperation with 63 key universities in China under the guidance of the Central Committee of the Communist Youth League and the Ministry of Education. After two years' development, the Alliance has gained considerable integration, credibility and influence in Fujian Province.
Founded in June 5438+February, 2008, under the specific guidance of Fujian reporter station of China Youth Daily, the alliance aims to strengthen the media communication of college students in this province and realize the sharing of news content, activity resources and organizational channels. At present, Xiamen University, Fuzhou University, Fujian Normal University, Fujian Agriculture and Forestry University, Huaqiao University and other 17 university media have become the third presidium unit of the Alliance.
Since its establishment, the Alliance has successively carried out a series of media activities, such as an interview with SKOMART Company, a B2C enterprise in Xiamen, a school media writer competition in Fujian Province, a student media forum in Haixi University, and a quarterly linkage interview, and actively cooperated with China Youth Daily and China University Media Alliance to organize and participate in large-scale national activities, such as school media reporters watching the two sessions, 100 college students visiting Xu Xiake's footsteps, the May 4th adult ceremony of Hunan Satellite TV, and the selection of self-improvement stars for China college students.
Relying on the broad platform of China Youth Daily and China University Media Alliance, in 20 10, six student journalists from Fujian University Media Alliance were also selected to cover Shanghai World Expo and Guangzhou Asian Games, becoming the first batch of registered university journalists in the history of these two international events. "Fujian school matchmaker" is becoming a new group of college reporters who advocate truth and dare to express themselves.
Second, the scope of functions.
The function scope of Fujian university media alliance involves three aspects: news content, activity resources and organization channels:
News content-sharing and publishing excellent manuscripts with China Youth Daily and China School Media Network as the main platforms; Carry out campus media seminars and business exchanges; Cooperate with news organizations, school news departments and relevant departments to provide professional training for student journalists; Select and commend outstanding campus media and student journalists; Cultivate excellent news reserve forces for social media.
Activity Resources-Assist China Youth Daily and China University Media Alliance to implement and carry out various school media activities in Fujian. Such as: dialogue with the world, future lecture hall, selection of registered college students' journalists, school media reporters watching the two sessions, selection of China college students' self-improvement stars, KAB entrepreneurship education project and other activities.
Organizational channel-docking the national platform of China University Media Alliance and communicating with member units in Fujian Province; Enhance mutual understanding and cooperation by exchanging newspapers, visiting delegations, conducting practical research and exchanging experiences; Organize joint interviews with universities inside and outside the province to learn news skills; Build a platform to participate in social practice.
Third, the establishment background
The establishment of Fujian University Media Alliance is closely related to the birth of China University Media Alliance. On May 25th, 2008, under the guidance of the Central Committee of the Communist Youth League and the Ministry of Education, China Youth Daily joined hands with 63 key universities in China to establish the China University Media Alliance. Its purpose is to build a platform for college campus media to exchange, appreciate, improve and benefit from each other. The media alliance in colleges and universities in China has developed rapidly. As of July 27th, 20 10, 2 10 universities have joined, with 420 directors (propaganda ministers of universities and secretary of the Youth League Committee). The registered members of China School Media Network, which was opened at the same time as the establishment of the Alliance, have reached more than 5 million, and the daily PV value has reached19.95 million.
China University Media Alliance has launched a series of high-quality activities. In the "Dialogue with the World" activity, Li, executive chairman of China University Media Alliance and editor-in-chief of Tsinghua University's "Fresh Times", attended the G20 Summit in Toronto as a member of the China youth delegation, and was cordially received by the chairman. In the "Future Lecture Hall" activity, Yang Lan, Yu, Kang Hui and other famous people served as young mentors and gave free speeches for college associations; In the "Selection of Registered University Journalists" of Shanghai World Expo, Guangzhou Asian Games and Shenzhen Universiade, he became the first batch of registered university journalists in the history of international competitions.
In addition, activities such as "Tianyi Plan, College Students' Employment and Entrepreneurship Experience Action", "School Media Journalists Watch the NPC and CPPCC", "School Media Journalists Visit Village Officials", "Challenge Cup Joint Report", "Starting a Business in Chengdu-Looking for Entrepreneurial Heroes Around" and "China Industrial and Commercial Bank Financial Knowledge Lecture Hall" also appeared in succession.
At the same time, media alliances of universities in Beijing, Tianjin, Jiangsu, Sichuan, Fujian, Jiangxi, Shanghai, Henan, Guangdong, Shaanxi and other places have been established one after another, becoming an important part of the national media alliance of universities. The media alliance of Fujian universities was born in February 2008, becoming the sixth regional alliance.
Nowadays, the influence of China University Media Alliance is growing. At the 2009 China University Media Alliance Annual Meeting, Zhai Huisheng, vice chairman of the All-China Journalists Association, said: "Our universities can have such a platform to combine with the media, which is really an innovation in communication." British Foreign Secretary David Miliband praised: "These young people from China University are a good advertisement for the new China-they embody the spirit of global participation and inquiry."
The above is only a rough description. For more information, please see Baidu Encyclopedia, which has the most detailed introduction. /view/5 133 160.html