Zhang Zujun, general manager of Australian health care brand Blackmores in China, said that Blackmores will not give up general trade while vigorously developing cross-border electronic commerce.
"We will promote it through online and offline modes * * *. The offline mode not only refers to 020 cross-border e-commerce, but also includes 200,000 pharmacies nationwide, which bears the needs of a large number of middle-aged and elderly shoppers. They want to face pharmacists and health consultants. " Zhang Zujun said.
According to Zhang Zujun, Blackmores established a wholly-owned company in Beijing at the earliest stage (20 13) when it entered China. With the development of cross-border trade, Blackmores established a wholly-owned company in Shanghai Free Trade Zone from June 2065438 to 10, 2005. At present, Blackmores has professional sales teams, markets and logistics in Beijing, Shanghai and Guangzhou.
Sun Wei: Non-maternal products have accounted for 17% of the total sales of honey buds.
Sun Wei, chief financial officer of Honey Bud, mentioned in his speech that Honey Bud is constantly increasing the proportion of non-maternal and child products. According to him, in March of 20 14, non-maternal and child products only accounted for 1% of the total sales of honey buds, but now this proportion has reached 17%.
"Everyone can see the changes in the category structure of honey buds for sale, which is different from what people traditionally think of as maternal and child e-commerce." Sun Wei said. It is reported that at present, products completely unrelated to mother and baby sold by Honey Bud Platform include adult food, household gadgets and small household appliances.
Sun Wei said that the future development path of Honey Bud will be: maternal and child products-household fast-moving consumer goods-virtual products.
Tao Yuan, general manager of e-commerce in Metro China, said that Metro currently has 2,200 shopping malls and 760,000 kinds of goods. At this stage, it is impossible to introduce every commodity into China on a large scale, but with cross-border e-commerce, all this is not a dream.
In addition, Tao Yuan said that Metro will quickly open an offline exhibition hall in cross-border e-commerce. It is planned to open more than 2,000 exhibition halls next year and strive to open 5,000.
Finally, Tao Yuan said that Metro is still infiltrating into community supermarkets, and cooperating with domestic O2O enterprises can cover many elderly people.
Woody: 1 day, 65438+ million bills, only ten months.
Wu Di, deputy general manager of Vipshop Logistics Development Co., Ltd. revealed that Vipshop will not only do the business of "buying the world", but also do the business of "selling the world".
Wu Di pointed out that Vipshop started to do cross-border import of e-commerce last September. In the development process, it only took ten months for Vipshop to go from 1 day to 1000 day and then to 1 day. In addition, he also said that in order to enhance the shopping experience, Vipshop opened its first warehouse in Zhengzhou on March 18 this year. At present, the number of sunrise orders in this warehouse has reached 80,000, accounting for 80% of the sales of Vipshop.
It is worth noting that Wu Di also revealed that Vipshop will set up an operation logistics base in Urumqi to support Vipshop to export domestic goods to Central Asia and Europe through China-Europe trains, which indicates that Vipshop will formally set foot in the cross-border export field.
Xu Qingfei, the person in charge of global purchasing in JD.COM, said that the history of Haitao proves that explosions can be shaped, and the flames are high when people gather firewood. Through the spread of stars and the momentum of Taobao shopkeepers, explosions are formed.
Xu Qingfei also admitted that JD.COM, as a retailer, actually doesn't have the genes to make explosions, but it is also looking for spokespersons (the daughter of the former Australian Prime Minister) through some service numbers, and trying to create star products. "Because when all platforms retype a product, there will be a price war, and the profit at this time is zero."
Xu Qingfei said that the "honey bud circle" of honey buds has done a very good job in this respect, and its success is to use non-standard products to drive standard products. At the same time, he reflected that since explosions can be replaced, cross-border e-commerce platforms should focus on product selection and long tails. "In fact, we are guiding consumption, consumption upgrading can be displayed more intuitively, and the consumer groups of cross-border e-commerce are also expanding."
Zheng Changqing: Cross-border retail accounts for 22% of ebay's total transaction volume.
Zheng Changqing, general manager of Yi Bei Greater China business, revealed that in 20 14, Yi Bei's global transaction volume reached 83 billion US dollars, covering 220 countries around the world, of which 22% was cross-border retail trade, and it is still growing at a double-digit rate.
In addition, Zheng Changqing also said that Yi Bei's growth on the mobile side is also very rapid. According to him, the transaction volume generated by Yi Bei through mobile terminals has exceeded 50%.
Zheng Changqing predicted that by 20 18, the cross-border retail e-commerce business in Yi Bei will triple again, with the transaction volume reaching US$ 307 billion, and the cross-border consumers will reach 654.38+300 million. Most consumers will obtain and purchase information through mobile terminals. He concluded that there are three main points for China sellers to sell their goods to the world, the first is logistics, the second is cash flow, and the third is honesty.
Mara, the former global purchasing manager of Taobao, said that in the past 10 years, China people bought 47% of the world's luxury goods, and the demand for overseas products was particularly great.
However, consumption in China has not really changed the way of life. "We bought luxury goods, but will we live?" She believes that the opportunities brought by Haitao's cross-border are particularly good. China people have more choices, and choice is the progress of civilization. Next, cross-border e-commerce should learn how to choose overseas brands, such as Japanese, Korean, Australian, American and European brands, which represent different lifestyle concepts.
In addition, Mara also talked about the operational experience summarized in Taobao's global purchase. "But platform operation is different from independent B2C operation. In this process, everyone should emphasize the power of operation, and will emphasize the double eleven, double twelve and a series of marketing activities at the end of the year. In fact, the most crucial point is not how to fight this price war this year, but the future layout. You should deepen the user market. The Internet has brought the biggest change. The so-called humanized design and concept is the most important thing that the Internet brings to China people. "
Zhang Zhendong: Selling Japanese rice cookers in live video mode.
Zhang Zhendong, CEO of cross-border e-commerce platform Paramita Global Purchase, introduced Paramita's unique "live video" Haitao mode.
Zhang Zhendong introduced several characteristics of paramita: no pricing (original overseas price), independent operation, 100% overseas procurement, making "non-mainstream" explosions, and hiring employees to take photos and videos overseas. He revealed that he also loves to be a video anchor and once sold 300 Japanese rice cookers in 10 minutes.
According to Zhang Zhendong, at present, paramita has 50 employees in Japan and 30 employees in South Korea. Paramita will officially enter the European and American markets next year. He also revealed that through live video, the conversion rate of the paramita platform is as high as 20%, which is much higher than other cross-border e-commerce platforms in China.
Song Jianwei, CEO of Huitong Tianxia, talks about the future development of cross-border import e-commerce with his 27 years of cross-border logistics experience. He pointed out that from the perspective of Huitong Tianxia's business, the proportion of cross-border exports has gradually declined, while the proportion of cross-border imports has been rising. However, he believes that whether cross-border import of e-commerce can always be hot is an uncertain issue.
Song Jianwei pointed out that there are two particularly important participants in market decision-making, one is the government and the other is the state-owned enterprise, so it is very important for cross-border e-commerce to understand policies.
He said that from the recent Customs Document No.58, it can be found that the national policy has been tightening: "In the past, the key words of Document No.56 and Document No.57 were' support', but now the key words of Document No.58 have become' norms'. Therefore, the policy of cross-border import in the future is uncertain. "
Joe: The improvement of manufacturing efficiency is particularly urgent.
Joe, CEO of World Factory Network, analyzed the challenges faced by the traditional manufacturing industry at present, and put forward how China manufacturing should be transformed in the form of foreign trade.
Qiao Liangjing pointed out that in the global manufacturing industry, China has gradually lost its advantage, with developed countries catching up and developing countries catching up. In this process, the traditional business model and traditional products are constantly subverted. For manufacturing industry, it is particularly urgent to improve efficiency.
He pointed out that the current situation of the entire manufacturing industry is very challenging. First of all, customers' needs have been upgraded, and the demand for customization is outstanding. New concepts, standards and schemes are overwhelming, which is difficult for businesses to digest and integrate. Secondly, the advantages of China's manufacturing industry are gone. The advantages of China's manufacturing industry in terms of resources, labor costs and low environmental protection requirements are gone. Limited resource development, rising wages and limited environmental pollution discharge. These changes have gradually lost the advantages of China's manufacturing industry.
At this time, for manufacturing enterprises exporting B2B, Industry 4.0 is the way out.
He pointed out that according to this situation, foreign trade e-commerce has become the last opportunity for traditional manufacturing, because cross-border e-commerce is globalization under information symmetry. However, for cross-border export e-commerce, new features have emerged, such as flat supply chain, small orders, many batches, personalization and so on. Merchants should adapt to these changes.
Shen Danping, founder of Gegejia, analyzed Gegejia's experience in determining user groups and selecting products.
Shen Danping said that at present, Gegejia is mainly engaged in cross-border e-commerce of imported food. Although GeGeJia has just been online for four months, its sales volume has exceeded 1 10,000. Shen Danping pointed out that the Gege family will choose some women between the ages of 25 and 40 when choosing user groups. At present, Gege's female users have accounted for 90%, and the proportion of users aged 25-40 has reached 75%.
She said that the reason for choosing this group of people is mainly because little girls don't have this demand, and people over 40 don't have the habit of placing orders on the App. In addition, Shen Danping also pointed out that this group is more critical, with stronger consumption power and high customer stickiness. However, such people have judgment, will not blindly consume, and the focus of life will slowly shift to the middle and high end.
After determining the attributes of user groups, Shen Danping thinks that product selection has become the top priority, so GeGeJia will have strict product selection control and its own product selection group before product selection goes online. In addition, she said, Gegejia will also make C2B customization according to customers' needs to meet customers' requirements.
Ke Zunyao: Beibei.com should support small and medium-sized maternal and infant brands.
Ke Zunyao, co-founder of Beibei.com, revealed that Beibei.com will focus on supporting domestic small and medium-sized maternal and infant brands.
Ke Zunyao said that some children's wear, children's shoes and toy brands in Henan, Huzhou, Zhejiang and Hunan have achieved sales of 10 million yuan within one year through cooperation with Beibei. In the future, Beibei.com will support C2C talents in China, build a brand and promote the growth of more business units.
20 16 years, Beibei. Com will promote a "Thousand Bay Plan" to support 1000 small and medium-sized suppliers with a monthly turnover of over one million to help them grow.
Zhong Weiguo, co-founder of Ant City, said that the direct mail model may become one of the mainstream import models in the future, and it will not be a big market atmosphere in the cross-border e-commerce field.
Zhong Weiguo said that for the stocking mode, many of them are standard products and actually can't make money. Direct mail is mainly aimed at commodities with little demand, and some overseas commodities with cultural characteristics are very attractive to the corresponding domestic consumer groups.
In addition, Zhong Weiguo also pointed out that it is not a big platform to promote cross-border e-commerce consumption, because cross-border platforms such as JD.COM and Jumei are just one of the cross-border forces, and many new players can be found in the cross-border field, and their market share is also high.
Scorpion: How to play cross-border+micro-e-commerce?
Scorpion, the co-founder of Youzan, analyzes the current situation of Youzan cross-border sellers and summarizes the gameplay of Youzan cross-border sellers. Scorpion pointed out that at present, there are four different formats of praise for cross-border sellers, namely purchasing, distribution, direct mail and bonded warehouse delivery. For Zan merchants, the biggest problem is timeliness, the whole logistics and customs clearance capacity is necessary, and there are also profit and marketing problems to be solved.
Based on this, Scorpion analyzes the gameplay of sellers with different sales models on Youzan platform:
First, self-marketing. In self-marketing, it is necessary to precipitate traffic and let users buy it repeatedly. Add a variety of online marketing, let these old customers help you share, so as to bring more new customers to yourself.
Second, distribution. Let the merchants be their own suppliers, and let all channels help you distribute and sell goods. After that, we should establish our own analysis system, manage our own goods and establish a warehousing and distribution system. According to this, channel management and training should be carried out, and after-sales service should be unified, so that they can know what kind of goods should be sent to what kind of people. When the distribution sellers under the merchant distribution system can sell goods, the sales of the merchants will become higher.
Third, all employees open stores. This is a good solution based on suppliers and micro-stores, helping people in offline stores to make full-time store opening plans. The original products between people are transformed from offline transactions to points connected with consumers through salespeople.
Ren Xiaoyu: Can cross-border O2O really continue to play?
Ren Xiaoyu, a SF cross-border e-commerce platform, said that O2O has two key elements: seeing off customers (drainage) and circling customers (customer retention and viscosity).
He believes that at present, many cross-border O2O are playing with concepts and can't play.
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