Zhang Rongfa, CEO of Evergreen Tree, is a visionary industrialist. In order to make his company more competitive and his career prosperous, he paid great attention to information collection and analysis from the day he started his business. Zhang Rongfa believes that it is very important to know yourself no matter what industry you are engaged in. He said that the so-called "confidant" means not only making a preliminary assessment of the strength of one's own company, but also constantly improving the shortcomings of one's own company to enhance one's competitiveness. The so-called "know yourself and know yourself" is to conduct a thorough investigation and study of the market, accurately predict the development trend of shipping, and provide a correct basis for decision-making. To this end, Evergreen invested a lot of manpower and material resources and established a first-class information department in the shipping industry.
The headquarters of Evergreen Company is in Taibei, while its information department is in new york, far from Wan Li. Zhang Rongfa has his own plan. He believes that new york is one of the shipping centers in the United States and even the world, and the center of the world economy and finance. In addition to American shipping companies, shipping companies from all over the world have set up branches and offices here, and people from the shipping industry gather here. At the same time, new york, located at the junction of two time difference zones, is bound to respond quickly to the shipping situation and be well informed. This is an ideal place to collect shipping information.
The information department doesn't invest a lot of manpower, but it is very capable. General clerks are professionals with bachelor degree or above, all have certain working experience, and manage every process of information collection, screening and analysis very closely. After each process, a document must be signed by the clerk. In this way, after a series of checks, what finally arrived in Zhang Rongfa was an accurate and simple message.
1974, Evergreen Company invested a huge sum of money to buy a large computer, realizing the modernization of mastering the world container trends, storing customer data and processing documents.
1975, evergreen company set up a global computer consulting center at all costs in the case of lack of funds. Its workload is quite large, and it only needs to fax messages and handle thousands of pieces every day.
The Information Department of new york usually collects information about people in the shipping industry from hundreds of national newspapers and magazines, as well as information about international economy, peer status, route changes, freight measures, relevant laws and political trends. It is based on this information that Zhang Rongfa and his company are very aware of the changes in the world shipping industry.
From 65438 to 0972, the information system of Evergreen Company judged that a worldwide oil crisis was coming. After receiving this information, Zhang Rongfa made a decisive decision to change all the company's ships into diesel ships and put them into operation on the newly opened Middle East-Caribbean route in Central and South America, which not only improved the fuel efficiency, but also saved 30% of the fuel cost, so that Evergreen Company suffered only minor losses when the oil crisis came.
1973, the information system of evergreen company provides information again, and the international shipping industry is about to be containerized. According to this situation, Zhang Rongfa decided to deploy experienced cadres to form a special team to conduct a special investigation on the world container market to determine the company's future business direction. The investigation team flew to London, new york, Hongkong and other places successively, and traveled all over the world's major ports and shipping centers, which lasted for two years. Finally, a complete scheme of realizing full containerization is put forward for Changqing Company. According to this plan, Zhang Rongfa took the lead in taking a series of bold actions in the shipping industry.
1975, evergreen company sailed to the far east and the east coast of the United States with S-type full containers.
1976, evergreen sailed to the west coast of the United States for the first time using M-type containers.
From 1977 to 1978, the Central and South American routes and the Mediterranean routes have all been containerized.
1979 opened regular European container routes.
Scientific management and timely grasp of information make Evergreen Company in a leading position in the shipping industry again and again.