According to CNNIC's 20th Internet query visit to China in June 2007, the total number of netizens in China has reached 65.438+62 million, and the number of websites has reached 654.38+0.365.438+0.00 million. It can be seen that with the rapid development of the Internet, more and more people begin to engage in Internet entrepreneurship. It is precisely because the Internet is full of many opportunities that it is particularly important to find a suitable target. Do you want to set up a Lether website to earn advertising fees quickly, or follow the trend to make a web2.0 or web3.0 website, or concentrate on making a website, or mass-produce and create a bunch of websites? Personally, I think it is a good choice to choose an industry that I am familiar with, concentrate all my energy and make a vertical e-commerce website. Choosing an industry that you are familiar with can give full play to your professional advantages. To concentrate all your energy, you need to cut off redundant websites, cut off redundant website columns, focus your limited energy on your own good field, and finally be in a leading position in this field. There should be many people who know the webmaster Wang Tu. He used to own hundreds of websites, but few of them were well-known. Now he has cut off all other websites. The webmaster quickly established a good leading position in the industry, so I don't suggest that you make a bigger, more complete and more dignified website than Alibaba and Dangdang, because how much ability do you have to surpass Alibaba? So I suggest you choose a certain subdivision and make a vertical website. Maybe you will be one of the best websites in the industry after completion, because if you really subdivide into a very professional category, the competition will not be so great. Finally, I suggest you choose a category with a clear profit model, such as b2b, b2c, c2c, etc. , far more practical than the concept-oriented web2.0. To sum up, establishing a vertical e-commerce industry website is the first choice for Internet entrepreneurship.
Second, build a platform.
When we set a suitable development goal, the next step is to turn our ideas into reality and build a necessary e-commerce website platform. There are generally two options. One is to be familiar with website development technology or hire website developers. The other is to choose a developed general website system or entrust a professional network company to develop the website. Both methods have their own advantages, but after all, they are not very proficient in technology, so inviting employees to develop in the company is too expensive and not very cost-effective, so I can choose the second method during my startup. If you set up a real estate portal in Chengdu, should you directly find a professional real estate website system developer to develop Easy Real Estate Network or entrust a professional network company to develop tailor-made? Generally find a professional company to open a real estate website that imitates buyers. Through accounting, it will take at least 2 months to develop such a huge system from scratch, and it will be held by a skilled development team of more than 3 people. The 50,000 quotation developed may not earn anything. However, if you buy and develop a good imaginary real estate network, you only need to spend several thousand yuan to build a set of your own interface, and you can easily enjoy the powerful real estate website system that the development team has developed for half a year and will continue to strengthen. Through several years of website development experience, I know that there are great risks for customers who develop websites. One-off website development is difficult to achieve perfection. Only by constantly upgrading and perfecting like software can we finally come up with a relatively perfect system. So I don't think it is a good idea to build a website platform. If this kind of website has a very mature system, it is not a good idea to choose the system directly. Choosing a good and powerful website system can make your business get twice the result with half the effort and avoid detours. For example, if you want to be the dz of Beijing in your community, you can choose the news of Chengdu for your information, shopex for your shopping mall, and Chengdu for the easy-to-think software of e-commerce websites such as Alibaba, Taobao, Shopping Mall and Real Estate Network.
Third, enrich the intrinsic substantive significance.
First of all, it is undeniable that a successful website cannot fail to pay attention to indecent layout. Appearance, like a person's clothes, is the first impression to others. Make a good impression, then he is more likely to look down or visit again. But I think it is more important to return to the intrinsic nature of the website (unless your website is purely artistic, that is, for appreciation). General websites are practical, and the effect is the most important. I don't believe that if you study the top websites in the world, the internal substantive meaning of that website is not very substantial, and the internal substantive meaning is more abundant next to the accompanying website. Formal beauty will only leave a good impression, and a good impression will definitely make others browse your website further. But if all you see on the website is music and music, who will watch it? Who will linger on something that they are not interested in? There are many websites based on small industries, such as microwave business information network, wine business information network, advertiser information network, Xiamen shopping network, United 100, regional real estate network and so on. Because webmasters know the industry, they all pass maintenance. Let the internal substantive meaning of the website be the richest next to the industry website, and let visitors turn into lasting customers. Although many websites have only been in operation for a few months, they have hundreds of thousands of IP traffic every day, and they are the most popular websites next to the same website, which can easily become a reality and make a profit.
Fourth, promote the website.
When the website platform is built and the internal substantive significance is rich, consider promoting the website. The promotion of large-scale e-commerce websites can be done from two aspects: one is to optimize the seo page of the whole site from the website itself, and the other is to promote it through various forms of external promotion.
In order to optimize the whole station, we should pay attention to:
(A), first of all, let the website even if many pages are static, even if it adopts DIV+CSS format.
There are two kinds of statics, one is true statics and the other is pseudo static, both of which are the first choice for search engines. On the one hand, the robot of search engine can easily grab static web pages, on the other hand, it does not need to open the database when accessing, which speeds up the access speed of the website and reduces the carrying capacity of the server.
(2) Optimize the connection layout of the website and the internal substantive meaning of the page.
For search engines, links are everything, so the link layout of your website must be preset reasonably, the level of the page should not exceed three, and the internal substantive meaning of the page should not be too long. Search engines generally require the best page size and number of words. A web page should contain book contract information within 20,000 Chinese characters, which is about 40,000 bytes. The size of the web page is also included in the size of about 38K, which is considered as the most friendly and appropriate size specification! .
(3) Setting a reasonable webpage label and webpage header file may make some popular keywords search in front of you. Through this optimization, if your website has 10,000 pieces of information, and each piece of information can bring one traffic from the search engine every day, then it can easily bring 10,000 traffic every day. There are many other external promotion methods. The principle is to present our website everywhere, such as exchanging friendship links, forum group sending, email group sending, qq group sending, planning activities, reporting soft articles, and even letting webmasters hang the website on their bodies and ride bicycles to crowded places on the street. The publicity effect is also correct, as long as we can think of it.
5. Make it a fact and make a profit.
As a company's bounden duty is profit, as a webmaster, it is the responsibility to make the website awesome and profitable. In order to make the website profitable, I think we should first study the profit model of the website as soon as possible. For example, the profit model of b2b, b2c, c2c websites or regional real estate portals is very clear. At present, it is easy to exchange community popularity with popular blog websites and video websites, but it is difficult to convert traffic into cash, and finally we have to pay for the website ourselves. If you want to make the website profitable, you must take the initiative. Combining online and offline, the click advertising fee brought by online traffic can't support the website. For example, it is difficult for us to establish a business network in Sichuan and ask customers to pay us membership fees through the website. Even a strong brand like Alibaba needs thousands of marketing teams with strong fighting capacity to promote the rapid development of website members.