Studio-style small beauty salons are very popular now. Compared with traditional big stores, the main disadvantages of beauty studio are low brand awareness, insufficient exposure and strong hardware strength, so it is difficult for consumers to build trust in beauty studio. Therefore, if the beauty studio wants to open up customers, it must find effective publicity channels. At present, the success rate is high, and the publicity channels suitable for small studios are leaflets and online publicity. By sending orders or buying publicity platforms such as websites, friends circle, WeChat group and Weibo. , can effectively enhance the popularity of beauty salons, let potential customers know about the beauty salon's projects, prices, advantages and effects, thus attracting customers.
Method 2: Adopt a reasonable promotion plan.
When business is bad, many beauty studios will think of reducing prices to attract customers. In order to impress customers, some beauty studios even offer ultra-low-priced activities such as 19% discount cards. In the short term, customers attracted by low prices will be willing to enter the store for consumption, and the turnover rate of beauty salons will skyrocket in the short term. But in the long run, this low-price promotion is not conducive to the development of beauty salons. Once the service price rises, a large number of customers will be lost, and the customer conversion rate of low-price promotion is not as impressive as operators think.
If beauty salons want to attract customers through sales promotion, they must plan their activities reasonably, not only to attract customers, but also to protect their own interests, and at the same time play a certain role in promoting customer transformation. Such a promotion plan is effective.
Method 3: Business cooperation with other merchants.
The main reason why beauty studios have no business is the lack of targeted target customers, so the publicity effect is often not as good as expected. At this time, cooperation with other businesses is a good solution. The studio can contact the surrounding women's clothing stores, hair salons, nail salons and other businesses that are consistent with their target customers and establish cooperative relations with them. As long as you spend in a cooperative business, you can give a beauty project experience card, thus transforming the consumers of cooperative businesses into customers of beauty salons. On the other hand, as long as you spend money in beauty salons, you can also give discount cards to cooperative businesses to enhance the added value of beauty salon services, thus facilitating transactions.
When there is no business in the beauty studio, operators should not blindly take improper measures because they are too worried, nor should they passively ignore them. We must take effective solutions according to the local market conditions, so as to help beauty salons get rid of the crisis and find feasible development opportunities.