In the 20 13 Internet e-commerce ranking published by Internet Retailer, Fanatics ranked 42nd in the United States, with sales of 990 million dollars. From 2009 to 20 13, the company maintained an average annual growth rate of 29.6%. An interesting data is that fanatics are the highest ranked internet sporting goods company in this list, and even sports giant Nike is lower than it 18.
According to the Wall Street Journal's June 20 13 report, Fanatics' valuation in 20 13 has exceeded $3 billion, making it one of the largest Internet e-commerce companies in the United States. In addition, IVP(Insight Venture Partners), Alibaba and Silver Lake all invested in Fanatics (unlisted).
Maniacs were founded in 1995. The company's founder, Alan Trager, and his brother, Mitch Trager, are avid sports fans. Mickey graduated from Jacksonville University 1969, and Allen graduated from the University of Florida 1975. Both of them obtained bachelor of science degrees, and then worked hard in the retail industry for many years.
From 65438 to 0995, Jacksonville, Florida owned its own football team-Jacksonville Jaguars. Years of business accumulation made the two brothers realize the opportunity to start a business. The Traege brothers seized the opportunity to win the franchise of Jaguar products, and they set up Fanatics, a small shop specializing in the products around the home team, in the commercial street of Jacksonville.
At first, fanatics focused on football equipment and a few employees. But 20 years later, the company changed from an offline store to an online e-commerce giant, with more than 6,000 employees and a warehouse area of 1.5 million square feet (about 209 acres) in the United States.
Fanatics not only cooperates with the local Jaguar team, but also covers almost all professional teams and university leagues in the United States. The product line has also become rich and diverse. In addition to the adult version of clothes, hats, shoes and clothes, fanatics also developed home clothes, children's clothes and other products with the team.
At present, the network platform of fanatics is divided into four parts. The main websites are fanatics and fanatics, which specialize in star signature products; FansEdge, a high-grade discount area, specializes in licensed goods launched by sports brands; There are also fanatic outlets, the discount area of the website.