With the popularity of short videos, live broadcasts are now selling goods. Basically, half of every ten people have bought things in the live broadcast room, covering many supplies such as food, clothing, housing and transportation. Among them, cosmetics are the most sold in the live broadcast room, which naturally makes people worry about buying more.
Many anchors with goods will use their platform fans' influence to find some cosmetics e-commerce platforms to talk about cooperation, saving publicity fees and labor costs, so the price is very favorable.