Many people think that although Xiaomi said that the product cost performance is really good, Xiaomi has not had a lot of core technologies. Because their price/performance ratio is really great, but if it is cutting-edge technology, it may be less, because Xiao Min has always given everyone the highest price/performance ratio in the industry, and now it can't continue to play like this, leaving only these four mahjong players in domestic mobile phone manufacturers. If you don't improve your core technology level and reverse your brand image, you always expect a cost-effective survival and will eventually be eliminated by the market.
Xiaomi is a big brand, and building a car by Xiaomi is an important strategy for Xiaomi to enter the field of new energy vehicles. Xiaomi is absolutely not allowed to build a car, which was wrong at the beginning, because the price/performance ratio of Xiaomi's mobile phone and the image of the assembly machine were established when Xiaomi was just founded. It's not so easy to turn it around, but Xiaomi can't make such a car. Self-built factories can be done according to their own design ideas to the greatest extent, and their core technologies can be applied to products with confidence and boldness. After all, OEM has many inconveniences, and R&D has various restrictions.
Another reason is that Xiaomi is now growing in scale, and the market share of traditional electronic technology market, mobile phones and computers has basically occupied almost the same. It is very difficult to occupy a larger share in the existing market structure, so diversification strategy is a better way to expand the scale and improve profits. After so many years of accumulation in the mobile phone market, there must be capital. At present, the amount of funds involved in self-built factories will be relatively large, but if successful, it will reverse the fixed impression of Xiaomi assembly factory and have far-reaching significance for the development of the brand.