Secondly, market analysis, really find the right customer base, this is a process of summary, waiting and induction. The road of any company is different. Learn from others and find your own way.
Finally, marketing. After the customer base is determined, we will know their preferences. We are all from advertising, so how to publicize it should not be a problem, right? In short, it is the least money and the greatest effect.
Question 2: How should a design company develop its business and sell graphic design companies? If you want to get into a good working condition faster, I suggest you start with understanding the main business contents of the company and define a more accurate target customer base according to these main businesses.
The sales of graphic design companies are not much better than the sales of ordinary goods. Because ordinary goods have physical products there, customers can clearly tell you at a glance whether this thing is what they need. Graphic design companies mainly rely on the promotion of design concepts, that is, what unique advantages you have in the design field, or what industries and types of design business you are good at. These things are abstract. If you go to the customer to lobby as soon as you come up, you don't know what you can do, and you may get nothing but hitting a wall. Soon, you will lose confidence in this industry.
So, first of all, you need to spend some time to understand your company and its business. At least first understand the company's business process and the quotation of regular business. If possible, it's best to experience each business process in person (of course, most companies won't arrange you to do this, so you need to find opportunities or do it in your spare time), such as what is the printing process? * * * What about inkjet printing? What is the setting of outdoor advertising? Wait a minute.
In addition, there are different business contents to be done, such as packaging design, print media advertising design, online advertising design, VI design, UI design, picture album, product manual design and so on.
After understanding these contents clearly, you can choose one of them as your main business direction first, and then confirm your main target customer base. For example, you may be familiar with the mechanical processing industry, and this kind of enterprise has great demand for the design of corporate brochure and product manuals. You can first take the enterprises in this industry as your key potential customers and contact them around the design business of brochures and product manuals. Or, through understanding, you think that some enterprises may make major adjustments to their product lines in the future, which will inevitably involve the replacement of product packaging. You can use the packaging design business to contact these enterprises. If you insist on doing this, you will get a better success rate.
In addition, in addition to trying to figure out customers, you should also put the other half of your energy into communication with company designers to understand their technical level and design ideas. Only in this way can we better meet the needs of customers and improve your communication ability with customers.
Question 3: How do you promote yourself when you start a new graphic design company? Generally speaking: recruiting salesmen, traditional channel salesmen and telemarketing. The traditional channel is to knock on the door with your company's promotional materials, visit other companies and ask if there is demand. Telemarketing is to give them a corporate yellow pages phone book, and then each person makes at least 150 calls every day. The content of the phone call is to ask if the other party has any design requirements. If the salesman has it, all you have to do is manage the salesman. Don't leave the task behind and wait until the end of the month to see the performance. You know, people work for you, they are not the owners. A startup may be rich at first, and lose patience after more than ten days of setbacks. So it's time to test your execution, encourage them in time, give them hope and draw them a pie. Have a meeting every day to sort out the work feedback of the day and adjust the promotion strategy in time. It mainly depends on your execution. As for promoting yourself, if you have money, you can do ground advertising (Baidu once) and then do some network promotion (key words). In fact, the best publicity method in this line is customer recommendation. You take every customer seriously and give them what they want most, and then they will introduce them to their network resources.
Question 4: How does the decoration company carry out its business?
Six keys to the business development of decoration companies
First, we must first clarify the direction: how to clarify the direction? Clear what direction?
First of all, what is the purpose of our work? As an enterprise,
We want to make our company bigger,
Form a certain scale,
Form a certain influence in the industry,
It can even create an industry mileage.
Monument. But in the final analysis, our ultimate goal is profit, and it is impossible to work hard for a long time.
Finally, there was a vacant cry,
This is not the end result we want.
Clear the ultimate goal,
because
From this, we can get an effective working method for us.
With the operation of the company,
First, we should make a profit,
So ask the sales department and the design department for output value,
But how can we protect it?
Certificate profit? How can we guarantee the output value? This is inseparable from the expansion direction of the business department and the effective cooperation of the design department.
Opening and analyzing the root causes, the expansion direction of the sales department has become the key, just like what seeds are planted and what knots are made.
What fruit!
At the beginning of business work,
The seeds planted by the business department directly affect what we harvest.
What kind of fruit, if the original business analysis is reasonable, the direction is clear, and the working methods are properly implemented, the most
After that, we will reap the joy of harvest. On the contrary, if the job analysis is unreasonable and the direction is not clear,
If we don't work properly, we will eventually get a crooked melon and bad dates, and may even fail to bear fruit.
Therefore, at the beginning of business development, it is extremely important to clarify the direction of business development.
1
Analysis of the business classification of today's decoration companies mainly includes the following categories:
A
, Baidu and its related websites bid ranking. Rank by website bidding and click by customer.
We pay for the number of keywords promoted. This method is suspected of speculation, but as a development industry,
Serving, attracting customers and accumulating customer resources is also an effective method, but it should also be
The most popular way for decoration companies to carry out business;
B
High-end villa customers. Obtain purchase suggestions or other related lists through sales offices and agencies.
Recommend introductions, etc. It is a common and early way for decoration companies to carry out business.
Advantages are: more clear target customers, better grasp the development direction and working face.
Law. Disadvantages are: paying higher business promotion points to partners;
Question 5: How to develop industrial design business and actively understand customers? Publish your own information on some forums, such as the website of industrial design forum, and sell yourself. You can attach your own work when you show it. Excuse me, are you a design team or a person, and then your former customers can help you slowly promote the design with a sincere and pragmatic attitude. Only when you make a good design for your customers, imagine that your money will keep flowing. Good luck, I hope I can help you.
Question 6: How to start a decoration company to expand business Section 1 All skills are not as important as a good attitude.
Some salesmen of home improvement companies are always bent on pursuing marketing skills, trying to find a once-and-for-all marketing method, or finding some direct and useful communication skills, which are as effective as a panacea for every customer. In fact, there are no marketing skills covering all customers in the world, and even the best skills are not as important as a down-to-earth work attitude.
Diligent attitude. Business is done, not discussed. As a salesman, you must have a diligent working attitude. Some of our salesmen always spend a lot of time communicating with the salesmen of other companies in the community, without any useful topics. They just chat all over the world, and they don't really spend much time doing business in one day, that is, they don't spend time looking for customers. This way of working will inevitably bring bad results. Making friends is one thing, but making friends is not talking to others about things that are of no practical value every day. There are also some salesmen sitting somewhere in the community who will lose some customers if they don't take the walking business model. Because the community is very large, customers go in from other directions, east and west, north and south, or if you talk about a customer, some customers will enter their home and stay in one place, so it is difficult to find more customers. We say that the key to doing business is "three diligence", that is, oral diligence, leg diligence and hand diligence. Word of mouth means that salesmen should take the initiative to ask customers and have a basic communication skill; Leg diligence means that salesmen should move around more, not just stay in one place and wait for customers, and meet customers faster than others; Manual attendance records more information and data of customers and does more things for customers.
Down-to-earth attitude Some salesmen are flexible and diligent, but they give people a feeling of instability. They often contact more customers and rooms, but the success rate is not high. The main reason is that my work attitude is not stable enough. Although I am diligent but frivolous, I can't give my customers a sense of security. Most of these salesmen have something to do with their own personality and are lively. People are willing to associate with people with lively personalities because they can give you happiness, but they often don't trust these people enough, that is to say, they usually play and communicate, but when something really big happens, people absolutely dare not let him do it. Then these salesmen should restrain themselves properly, don't form the habit of talking nonsense and joking casually, and form a practical work style for customers, so the signing rate will definitely increase.
Serious attitude. Some salesmen can contact many customers every day, but they are often not serious enough about each customer. I didn't make an appointment to see a customer or make a phone call, but I forgot it; I just don't listen carefully enough to what the customer says, and always only listen to half; Or explain things to customers, you can't do it seriously, you are sloppy. A serious attitude shows respect for customers. Not serious enough is not enough respect for customers. How do customers find people or companies that don't respect themselves enough to help them do home improvement?
In addition to the above three extremely important working attitudes, salesmen should also have the attitude of loving the company, being modest and constantly learning. Attitude is everything, and a good attitude is more important than good skills!
Cell interception is the worst method in the second quarter.
Although this chapter discusses the skills of community intercepting customers, I think community intercepting customers is the worst way of all business methods. Why do you say that? Because the competition in home decoration is fierce, and the competition in the community is more intense. A customer appeared in the community, and many salesmen from other companies flocked to it. Once a customer just appeared and was surrounded by dozens of salesmen. The customer was too scared to speak, so he had to call the police secretly. No matter how good a company or salesman is, there is no way to beat all competitors. Therefore, community interception is equivalent to "siege" and "siege as a last resort" in Sun Tzu's Art of War. We should try our best to avoid this cruel way of competition, and the so-called "going up and down, then breaking the enemy, then breaking the soldiers, and then attacking the city." Try not to engage in hand-to-hand combat with others, and try to intercept the home improvement business outside the community:
First, to find a way to win without fighting is to go where there are no competitors.
This is the highest level of doing business, which is equivalent to "going to war". Of course, this way of doing business is also the most difficult way. At present, there are almost no "places without competitors", except that the geographical location of some communities is hidden enough and the scale is large. & gt
Question 7: How do the salesmen of the interior renderings company carry out their business? It's urgent Hello, in view of your situation, I want to say that the home improvement company I used to work for did not make renderings, but made renderings packaging for the renderings company. If you are selling renderings, you can talk to the design manager or design director directly.
Question 8: How do architectural design companies do business? What are the advantages of architectural design companies? 10: Do a good job in design and take the initiative to go out and find possible business ... such as developers, some big shops, some engineering companies, etc. ...
Question 9: How should a newly established decoration company explore the market? Hello, landlord! In fact, it is not difficult to have customers, but it takes some efforts: first, take pictures of your existing products, make a simple introduction and publish information online. One picture and one message, the more you send, the better. Choose the shortest cycle, so that it can be retransmitted continuously. Redistribution can improve the ranking, so the more opportunities buyers see, the higher the chance of reaching a deal. If someone wants to see your information, you must move your ranking forward. To move forward, you must work hard to improve your activity. How many pieces of information do you think an industry has? People looking for this information will read one or two or three pages, or maybe four or five or six pages. But if you were on page 50 or 60 or page 1560, would you still read it? Second, stay online, often find someone to chat with, and often use the function of Tradelink to improve your activity. The higher the activity, the higher the ranking in the industry. Being offline is like shutting customers out. Third, go to the company library to search, although the number of views is a bit large, but there are detailed contact information. Ordinary members can't see the purchase information, but we can still take the initiative to find opportunities. Fourth, be patient. Even if you only make quotations every day, people feel serious. Fifth, be vigilant, check each other's information as much as possible, and judge the true and false customers. Sixth, hit the board seriously and in time to make a good start. Come to the forum more often. First, you can meet more friends. Second, you can learn many good methods and experiences. Let yourself take fewer detours. Eight, go to the guest management, make good use of speed dating with ten business friends every week. The above is my experience for reference. In addition, in the forum, 200 experience points can have a signature file. This is an online business card. Let your business cards be seen everywhere, often come to the forum for a walk, post good posts to reward wealth, and hope to recommend them to the homepage of the forum to improve the visibility of your company! The inquiry obtained by publishing information is the same as that of bloggers! 1. Ali Tradelink is always online! Don't miss the opportunity! I think I must be very familiar with my products before I start my business. If I have a little knowledge of my own products, I think it's best to study the products before coming to Ali for trade, because Ali's efficiency is quite high, and every sentence of the inquiry may be aimed at technical requirements, product performance, materials and so on. If these questions are not answered, the opportunity will pass by, which is Ali's trade premise. Because the competition is too strong, we rely entirely on skills to seize market share! After receiving the customer's inquiry, we must grasp the main points in time. It has become normal for many Ali customers to inquire first. Don't quote too high, but you can't leave us room, because the price on Ali is more transparent! If you have time, take a good look at the price system of your peers. I often do this. As the saying goes, know yourself and know yourself! 4. I have analyzed that customers will always ask whether it is a manufacturer within a few sentences (because our company is a manufacturer, so my price advantage is relatively large), but if it is not a manufacturer, there is no problem, you can be said to be an agent in this area (sometimes it is not too much to lie to customers, not to mention that you are a real agent, and there are indeed many dealers on Ali). This statement will give customers an advantage recognition. 5. Customers will ask many questions about product technology on Alibaba. If there is a lot of technical content, I think you should interrupt the customer's inquiry and handle it in another way. You can interrupt the customer's constant inquiry and say: Hello! I have made clear your requirements for products, and I will give you a quotation and technical parameters immediately! Can you wait a few minutes? Look at the quotation and parameters, and we'll communicate the details! With such an answer, the customer will reply to you: OK, thank you! Then you should make an offer at once. What I want to mention here is the quotation. In fact, the quotation is also worth sorting out a template for the salesman, because a good quotation letter will bring you many benefits and shorten the time of technical consultation! My quotation letter has always been standardized, including: product quotation, quotation method, payment method, delivery method and after-sales service! One more thing, I think many businesses have not done, that is, technical parameters. I always stick the technical parameters on the quotation, and reflect the pictures and technical parameters of the products on the quotation, so that customers can see at a glance. The quotation letter will definitely affect the transaction probability, and the reply time of the quotation will take three to five minutes. Under this premise, it is not difficult to communicate the price and parameters, resulting in an interactive response effect! Save time and effort for your explanation! Ok ... >>
Question 10: How does the decoration company expand its business? The skills in the first section are not good. Z Some salesmen of home improvement companies always pursue marketing skills wholeheartedly, trying to find a once-and-for-all marketing method, or find some direct and useful communication skills, and the effect is like a panacea. In fact, there are no marketing skills covering all customers in the world, and even the best skills are not as important as a down-to-earth work attitude. Diligent attitude. Business is done, not discussed. As a salesman, you must have a diligent working attitude. Some of our salesmen always spend a lot of time communicating with the salesmen of other companies in the community, without any useful topics. They just chat all over the world, and they don't really spend much time doing business in one day, that is, they don't spend time looking for customers. This way of working will inevitably bring bad results. Making friends is one thing, but making friends is not talking to others about things that are of no practical value every day. There are also some salesmen sitting somewhere in the community who will lose some customers if they don't take the walking business model. Because the community is very large, customers go in from other directions, east and west, north and south, or if you talk about a customer, some customers will enter their home and stay in one place, so it is difficult to find more customers. We say that the key to doing business is "three diligence", that is, oral diligence, leg diligence and hand diligence. Word of mouth means that salesmen should take the initiative to ask customers and have a basic communication skill; Leg diligence means that salesmen should move around more, not just stay in one place and wait for customers, and meet customers faster than others; Manual attendance records more information and data of customers and does more things for customers. Down-to-earth attitude Some salesmen are flexible and diligent, but they give people a feeling of instability. They often contact more customers and rooms, but the success rate is not high. The main reason is that my work attitude is not stable enough. Although I am diligent but frivolous, I can't give my customers a sense of security. Most of these salesmen have something to do with their own personality and are lively. People are willing to associate with people with lively personalities because they can give you happiness, but they often don't trust these people enough, that is to say, they usually play and communicate, but when something really big happens, people absolutely dare not let him do it. Then these salesmen should restrain themselves properly, don't form the habit of talking nonsense and joking casually, and form a practical work style for customers, so the signing rate will definitely increase. Serious attitude. Some salesmen can contact many customers every day, but they are often not serious enough about each customer. I didn't make an appointment to see a customer or make a phone call, but I forgot it; I just don't listen carefully enough to what the customer says, and always only listen to half; Or explain things to customers, you can't do it seriously, you are sloppy. A serious attitude shows respect for customers. Not serious enough is not enough respect for customers. How do customers find people or companies that don't respect themselves enough to help them do home improvement? In addition to the above three extremely important working attitudes, salesmen should also have the attitude of loving the company, being modest and constantly learning. Attitude is everything, and a good attitude is more important than good skills! In the second section, cell interception is the worst method. Although this chapter discusses the skills of community intercepting customers, I think community intercepting customers is the worst of all business methods. Why do you say that? Because the competition in home decoration is fierce, and the competition in the community is more intense. A customer appeared in the community, and many salesmen from other companies flocked to it. Once a customer just appeared and was surrounded by dozens of salesmen. The customer was too scared to speak, so he had to call the police secretly. No matter how good a company or salesman is, there is no way to beat all competitors. Therefore, community interception is equivalent to "siege" and "siege as a last resort" in Sun Tzu's Art of War. We should try our best to avoid this cruel way of competition, and the so-called "going up and down, then breaking the enemy, then breaking the soldiers, and then attacking the city." Try not to engage in hand-to-hand combat with others, and try to intercept the home improvement business outside the community: First, try to win without fighting, that is, go to a place without competitors. This is the highest realm of doing business, which is equivalent to "attacking the army." Of course, this way of doing business is also the most difficult way. At present, there are almost no "places without competitors", except that the geographical location of some communities is hidden enough and the scale is large. & gt