As for why you should wear a helmet to see the house, some netizens said that the sales department is equipped with a "face recognition system", which can be used to distinguish between self-visiting customers and intermediary channel customers, but the two are very different.
After discussing the distribution and intermediary commission of the sales department, everyone pointed to the face recognition system. Whether it infringes on the legitimate rights and interests of consumers and whether it will cause consumers' privacy leakage has become a more concerned issue.
It is undeniable that with the progress of science and technology, the popularization of related technologies has indeed brought us some convenience. But at the same time, there are also many security loopholes and possible privacy leaks, but they all exist objectively.
It is understood that the installation of face recognition system has become the standard of many sales departments, and people are really "streaking" in the process of looking at houses and buying houses.
This is the case when looking at a house and buying a house, so what about buying a car? Do consumers violate their privacy in the process of looking at cars and buying cars, and there may be risks of damage to their legitimate rights and interests?
In fact, in our life of buying a car and using a car, the risk of such privacy disclosure is even greater than that of buying a house, and even far greater than that of buying a house. Because such risks run through our entire car life, covering the whole cycle from buying a car to using a car, and even selling a car.
Watching a car and buying a car also carries the risk of privacy leakage.
Just like looking at a house, when you decide to buy a car and browse "doing your homework" online in advance, the risk of revealing personal privacy already exists.
At present, people are used to getting information in advance by browsing websites and various apps before buying a car. But many websites and apps have the function of memory and classification. What models have you seen, which configuration you like, your own area and other information. It has been recorded at the moment you press the mouse or the screen of your mobile phone.
If you also fill in your personal phone number, you will immediately become an "intentional diver" of the website or APP, or you will be provided to the corresponding brand of car 4S shop, or you will become the target of the website /APP. There is a great possibility of receiving inexplicable "spam messages" and "phone harassment" every day.
When you actually go to the store to see the car, your existing model and license plate number will be recorded at the moment you drive into the 4S shop. Even some car brands can infer the car purchase range in turn and match the "more suitable" recommended models.
When you enter the store, the sales consultant in charge of receiving you is most eager to get your contact information after introducing the model information and related offers. Of course, the premise is that you show a certain desire to buy.
When you decide to buy a car, it is normal to sign a contract and collect identity information. Whether your information will be leaked at this time depends largely on the "rules and regulations" of the brand's 4S shop and the personal "moral level" of the relevant personnel.
Another information leakage disaster area that is easily overlooked is auto finance. Imagine that if you want to apply for a loan to buy a car, you need to provide detailed information. Of course, from the perspective of customer consideration, both bank finance and car dealers' own finance have their own corresponding rules and regulations and constraints on customer privacy. But it still can't completely prevent customers' privacy from being leaked.
The greater risk of privacy leakage exists in car life.
In real car life, the annual purchase of auto insurance and the maintenance of expired vehicles all bring the risk of privacy disclosure to a certain extent. Presumably, when the auto insurance is about to expire, you must have received many auto insurance calls and other similar experiences.
The greater risk of privacy leakage comes from the vehicle itself.
At present, the trend of the new four modernizations of automobiles has prompted intelligent networking to become one of the development directions and selling points of many automobile enterprises. But at the same time, people will inevitably have no new worries. With the large-scale application of intelligent network, how to ensure the balance between the use experience and the protection of users' privacy is always a difficult problem.
In the process of actually using the car, the GPS on the car will record your whereabouts, the camera on the car can take your image, and the microphone is also recording your voice. Your every move will be silently recorded by the Internet of Vehicles.
Usually, I carefully guard my privacy, but in the era of intelligent networking, I have been "stripped". The reason why car owners dare and are willing to try is because of their trust in the manufacturers. However, other leakage possibilities outside the manufacturer are very helpless.
Being hacked is one of the concerns, and there are many such cases. The most impressive event occurred on 20 15, and the Jeep Grand Cherokee in-vehicle entertainment system was exposed with loopholes, through which hackers could remotely control the braking and steering system. To this end, Jeep decided to recall 6.5438+0.4 million vehicles. This is also the first car recall caused by information security issues.
Fingerprint identification and face collection are the "differences" of car models.
At the same time, it is also a "minefield" for the owner's privacy to leak.
In recent years, in order to solve the problem of serious homogenization of vehicles, major car companies have sharpened their heads and thought about innovation. And "the configuration of science and technology" is actually one of the simplest problems. As a result, we see that many car companies regard "fingerprint recognition" and "face recognition" as cases of car model differentiation technology configuration.
In fact, it is still controversial to say how practical these functional configurations can bring. Different people have different views on whether it is a product "gimmick" that highlights differentiation or it can bring great practicality to car owners.
Instead of the traditional car key, it creates the owner's "exclusive" sense of honor ... More importantly, it has begun to apply visual recognition to driving assistance, including a brand promotion. Its visual recognition can detect whether the owner's attention is focused on the driveway, so as to determine whether the driver's assistance is needed, thus ensuring the driver's driving safety.
It is undeniable that this is an innovative experience brought by technology. It is also the best embodiment of integrating technology into products. At the same time, it also creates a certain risk of privacy leakage, or it will become a "minefield" where the owner's information security is violated.
Because similar functions need to collect the data and personal information of the owner, the collected data undoubtedly involves the privacy of the user. We would like to believe that car companies have done their best for this information security, but it cannot be completely avoided.
For example, some third-party in-vehicle software will silently collect users' digital activities in the car, and then change hands to disclose user information to other third parties, and even some illegal software will maliciously steal user information for profit.
Unless the on-board software related to information security can rely on car companies to "check" and provide the strictest protection, it may reduce certain risks. However, at this stage, this is simply impossible.
From a legal point of view, it is also controversial whether similar face recognition systems are legal.
According to China's Cyber Security Law and Civil Code, the collection and use of personal information should follow the principles of legality, justness and necessity, and the rules of collection and use should be made public, clearly stating the purpose, manner and scope of collection and use of information, with the consent of the person being collected.
There is no doubt that the face recognition system carried on the vehicle has informed the owner and has been recognized by the owner. The reason for the controversy lies in the full use of the system.
As a car company, it is impossible to completely achieve the "uniqueness" of use, not because they don't want to, but because of the status quo.
Ma Yue:
The incident of "wearing a helmet to see the house" reminds Mala Tang auto market of the privacy protection in our car life. The main purpose is not to question the carelessness of car companies, nor to advise people not to buy cars or use cars. Instead, we should remind consumers to pay more attention to themselves and keep a good habit of buying, using and selling cars at all times, which will reduce the risk of their privacy being leaked to some extent.
At the same time, I also want to remind car companies and related employees to maintain their initial heart for customers. Adhere to your professional standards, improve your moral standards, and don't ignore the privacy and safety of customers because of some selfish interests. Because we live in the same world, some of your actions will not be implemented on you in other industries.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.