E-commerce major aims at cultivating business and management talents with Internet thinking, mastering and being good at using information technology, and training professionals engaged in the construction and management of e-commerce and e-government system, information service and consulting decision-making in financial industry, and financial data analysis in Internet enterprises for governments, financial institutions and enterprises.
Students should have a solid theoretical foundation of economy and management, master information science and technology and means, and have the ability to use modern information technology to carry out business activities and engage in the construction and management of e-commerce systems; Good communication skills, teamwork skills and correct values; Strong ability to research, analyze and solve practical problems by using network platform and information means and certain scientific research ability; Proficient in a foreign language, with strong reading ability and good listening, speaking, writing and translation skills, can use foreign languages to obtain professional information.
2, e-commerce professional employment direction
After graduation, students majoring in this major can engage in web design, website construction and maintenance, or network editing, website content maintenance and network marketing (including international trade), marketing planning of enterprise goods and services, or engage in customer relationship management, e-commerce project management, e-commerce activity planning and operation, e-commerce system development and maintenance, e-commerce teaching and other work in schools at all levels.
3. What are the employment prospects of e-commerce?
With the vigorous development of Internet in China, e-commerce is gradually integrated into all aspects of production and life: government platform, online office, take-away online shopping, social network, short video live broadcast, mobile payment ... It is precisely because the e-commerce industry is not just' online sales' that e-commerce majors are widely employed. More and more industries have joined the practice of e-commerce. With the rapid development of e-commerce, the demand for e-commerce talents is also rising.