What are the promotion forms in baidu promotion? Which promotion platform is more suitable for enterprises? ...

Speaking of network promotion, most enterprises should first think of looking for Baidu. Of course, a short video with Tik Tok has been added now. As an established promotion platform, Baidu is still favored by many enterprises. And how much do you know about Baidu's many promotion platforms? Do you know which promotion platform is more suitable for our enterprise? Introduction to baidu promotion Platform 1. Baidu bidding promotion Baidu bidding promotion can also be understood as Baidu search bidding promotion, which is a promotion method that triggers display through keyword placement. The higher the keyword bid, the higher the corresponding ranking and the higher the natural exposure. Enterprises can register multiple keywords for free, and click to charge. At the same time, enterprises can analyze users' search habits by searching keywords, so as to put advertisements in a targeted way, so that advertising information only appears in front of potential customers who are really interested, and effective clicks can be achieved. 2. Baidu brand promotion Baidu brand promotion is a network promotion method tailored for enterprises based on Baidu search platform. When users search for related keywords corresponding to enterprises, enterprise promotion information will appear in the first place in the advertising space in the form of pictures and texts. It is of great help to enhance brand image and highlight brand strength. 3. Baidu Information Flow The advertising model of Baidu Information Flow is close to the original ecological advertising form and can be accepted more quickly. At the same time, Baidu's information flow advertising promotion can use Baidu's AI technology to analyze users' search situation, so as to achieve accurate delivery, so that potential users can inadvertently see advertisements and achieve the purpose of enterprise promotion. 4. Baidu Baijiahao Baidu Baijiahao is actually a content creation platform created by Baidu for creators. Of course, it is also a new business position for many enterprises to realize marketing transformation. The content published by the creator in Baijiahao can be seen by more users through Baidu information flow, Baidu search and other distribution channels. In fact, it is soft text marketing. 5. Baidu loves to buy. Baidu Aibu is Baidu's B2B platform. Through the seamless connection between love procurement and Baidu search, enterprises use AI and other means to accurately match buyers and sellers, helping buyers and sellers to reach a transaction quickly. Specifically, you can pay attention to Bian Xiao's previous articles. 6. Baidu Joining Star Joining Star is actually a service website built by Baidu for entrepreneurs. Relying on the authoritative and authentic authentication system built by Baidu, the platform collects the rich project information of franchisees, accurately matches the massive search needs of entrepreneurs with the information of franchisees, and enables entrepreneurs to find reliable and good projects more conveniently and quickly, while reducing the acquisition cost of brand clues and improving the customer acquisition rate. 7. Baidu Encyclopedia Baidu Encyclopedia, as its name implies, is a free and open online encyclopedia, aiming to build a Chinese information collection platform covering all knowledge fields. Through the combination with Baidu Search and Baidu Know, users' information needs at different levels can be met. Enterprises can create encyclopedia entries according to marketing themes, or modify and improve existing entries, optimize public information and picture information, and build related links to achieve the purpose of promotion. 8. Baidu Q&A Baidu Q&A, also known as Baidu Know, is an interactive knowledge sharing platform based on search. Users ask targeted questions, and then other users answer them. The answers will be further used as search results and provided to other users with similar questions to achieve the effect of sharing knowledge. Enterprises can create interactive questions and answers in the form of "1 question+1 answer" through the marketing theme, and put them into the knowledge portal to optimize the search ranking and achieve the promotion effect. 9. Baidu homepage advertisement Baidu homepage advertisement, also known as open screen advertisement, is an advertisement displayed when the user opens the mobile phone Baidu APP. Basically, every user who opens the APP can see that it has strong exposure, large traffic and high cost. Want to know more about soft marketing dry goods, please pay attention to official website, China Investment Media, and welcome your consultation.