The graphics in advertisements, whether concrete or abstract, intuitively express the intention to the audience. It conveys information to consumers, with clear, intuitive, personalized and infectious effects. Intuition of graphic elements. Clear and orderly graphics will make people understand the meaning of goods or the content they want to express in the fastest time, convey information simply, thoroughly and vividly, and make the audience know, remember and have an impact.
2. Color elements
Color is a very strong stimulus, which brings people direct and emotional feelings, attracts the psychological reaction of the audience, and thus leaves a lingering impression. Generally speaking, people feel the same about color. In the long-term physiological and psychological activities, the understanding and cognition of color character have been formed, including the warmth and coldness of color, advance and retreat, movement, pure gray and so on. Different colors have different artistic effects, and graphic designers should fully consider their attributes, characteristics, functions or their expressed meanings when using color elements in design.
3. Text elements
Words and feelings of traditional culture. Advertising is for people to see, and the expression of words adds philosophical significance, that is, humanistic care. At the same time, Wen Qu's poems, which are integrated into China's traditional culture, are more reflected in people's hearts. The incisiveness of the picture sometimes requires only the finishing touch, which can achieve the strong effect of rational lyric and emotional management.