How influential is Ma Yun's Double Eleven Global Shopping Festival?

"Double Eleven" refers to 165438+ 10/every year, which is a large-scale shopping promotion carnival day represented by e-commerce in China. Since the Mid-Autumn Festival was celebrated on June 5438+1 October1,2009, large e-commerce websites represented by Tmall, JD.COM and Suning.cn have generally used this day to carry out some large-scale discount promotions to increase sales quotas and gradually become China.

According to Singapore Asia News Channel165438+1October 10, Singapore consumers are one of the huge overseas customer groups of Alibaba's "Double Eleven". 20 16, they are going to take the opportunity to Taobao to buy cheap clothes, electronic equipment and other goods. In 20 15, the "Double Eleven" was the seventh largest overseas customer group, ranking behind Russian, Hongkong, American, Taiwan Province and Spanish customers.

According to Alibaba's data, clothing, bags, mobile phones, flat-screen TVs and sweeping robots were the five most purchased goods by Singapore consumers in the "Double Eleven" in 20 15 years.

Mr. Lin, an analyst with Euromonitor Information Consulting, said that Singaporeans are increasingly interested in online shopping, and the emergence of shopping agents providing purchasing and transportation services has made Singaporeans more interested in shopping on overseas websites such as Taobao. He said that Singaporeans like cheap goods, and the goods on China shopping websites are cheaper and very attractive.