When encountering such problems, we should encounter specific events, analyze them in detail, and choose the most suitable advertising platform and advertising resources according to our actual situation.
I. Promotion budget
If we have enough funds, we can choose platforms with high traffic, such as headlines, Tik Tok and volcanoes, and the users of such platforms are mainly post-90 s, so they will need it more, or have this pain point more. Therefore, if we want to advertise, we just need to write an advertising copy according to the pain points of users.
If the funds are average, you can choose WeChat and Weibo. Advertisements don't need to be pre-stored, but they can be targeted and delivered to users with emotional needs. Moreover, on WeChat and Weibo, our emotional counseling advertisements can gain greater brand exposure.
Second, the promotion form
No matter what advertising platform and advertising resources we choose, advertisers will put advertisements and users will have corresponding interactive behaviors. Whether it is clicking, commenting or forwarding, including a series of behaviors such as collecting, we can all become interactive behaviors. The factors that ultimately determine the user's interaction behavior include advertising creative copy, advertising picture selection, advertising content and so on.
Clicking on an advertisement will jump to the landing page of the advertisement, so what are the common forms of landing pages of emotional counseling advertisements?
1, landing page
The landing page can be built by advertisers themselves or by advertising agents.
On the landing page, you can introduce the brand as much as possible, put some emotional consultation cases in real life, and increase users' trust endorsement through cases. In the landing page, we can also add some guiding sentences to guide users to have interactive behaviors, such as "consulting now" and "adding WeChat". People's minds are pushed away most of the time, so adding guiding words can improve the click-through rate and conversion rate of advertisements.
2. Enterprise official website
When users enter the enterprise official website through advertisements, it proves that our advertising has achieved certain results. The next thing we need to do is to transform these users as much as possible.
Transformation is not just online communication. It is best to collect customer information through website business communication or third-party chat tools, and arrange professional emotional consultants to follow up and pay a return visit to users. You can know the other person's state of mind at the moment through the phone, and the effect will be better than through the cold screen!