As a consultant, Mr. Shen Yulong has a distinct personality and characteristics. He is the founder of China MBA. He
As a consultant, Mr. Shen Yulong has a distinct personality and characteristics. He is the founder of China MBA. He opposed the blind worship and dogmatic application of foreign MBAs, created the "grassroots MBA" in China, and established the growth system of China enterprises from small to large. Over the years, we have adhered to the law of problem-oriented enterprise management progress and put forward the enterprise diagnosis and treatment method of "what to make up for when you are sick"; For this reason, from 65438 to 2009, Mr. Shen Yulong started with "Make-up lessons in basic management of enterprises in China", and then established a series of original methods to improve the management of enterprises in China, such as enterprise transformation modes and methods, business solutions, simple and efficient operation management, which won unanimous praise from enterprises and achieved good social and economic benefits.
Mr Shen Yulong himself is a successful entrepreneur. Despite the ups and downs, 10' s entrepreneurial experience made him invaluable, and he won the Entrepreneur Award of the Ministry of Science and Technology in 2003. He is currently the chairman of three companies.
In view of his outstanding achievements, he has been hired as China Entrepreneurship Tutor of the Ministry of Science and Technology since 2008, and has coached more than 1000 technology startups. His pragmatic thinking and simplified solutions have won the support of enterprises.
He has successively published monographs such as Management for Benefit and New Canon of Modern Management (8 books), set up columns in academic research, Jiefang Daily, Xinmin Evening News, Organization Personnel News and News Noon, and published more than 300 articles on economics, philosophy and management. Received more than 100 media interviews.
At the invitation of leading-edge lectures and other institutions, he filmed 8 TV films and educational CDs, including Basic Management Construction of China Enterprises, Human Resource Management, Performance Management, Corporate Culture, Zhejiang Business Experience and Management Skills of Middle-level Cadres in Enterprises.
Distinguished professor of more than 30 universities including Fudan University, Shanghai Jiaotong University, Southwest Jiaotong University, Shanghai Pudong Cadre College, Shanghai University, East China Normal University and Zhejiang Normal University. Professor of Hong Kong International Business School and consulting expert of Japan Sanhe Comprehensive Research Institute, trained more than 5,000 people and consulted more than 100 enterprises. "Lessons from the Past" analyzes the failure cases of enterprise management and explores the deep-seated reasons. It is precisely because of the lack of basic management that many enterprises have died. Therefore, enterprises should learn from and practice hard. Lay the cornerstone of enterprise success with solid basic management. Numerous vivid cases have proved that it is wise to learn from the successful experience of others and it is a shortcut to success. Only in this way can we "stand on the shoulders of giants" and "shine on you is better than blue". Under the condition of economic globalization and increasingly fierce market competition, the basic management of enterprise management is the weakest relative to enterprise strategy, marketing and culture. Therefore, to improve the management level of enterprises, we must start with basic management.
Textbook features: from practice-from practice comes true knowledge, and the golden rule of enterprise operation is Professor Shen Yulong's personal understanding of his medical career for more than ten years. Concise and to the point-Professor Shen Yulong simplifies the complex by interspersed vivid cases; With simple control of complexity, you can master the key of basic management in a short time. Simple operation-In the face of many enterprises "holding back" because of weak basic management, Professor Shen Yulong pointed to the crux of the problem and gave a good prescription to help enterprises solve the bottleneck problem in development.