However, the use of public opinion means still plays a very important role in dealing with the relationship with the people. "Water can carry a boat, but it can also overturn it" is a reflection of the ruling mode at that time. Although the word "public relations" did not appear at all thousands of years ago, it existed as a practical activity of human beings at that time.
Extended data:
Network public relations: Public relations With the popularity of the Internet, the public uses the Internet more and more, and the Internet has a great influence on the guidance of public opinion and the evaluation of public events. The network has become the first source of consumers' influence and evaluation on a brand or commodity, and the information on the network spreads rapidly.
It can produce great influence in a short time, and the network is increasingly becoming the main position of daily public relations activities of enterprises. Expand external publicity and establish corporate brand. The cost of online publicity is relatively low, targeted and efficient, and the role of online publicity is expanding day by day, which also plays an important role in promoting the formation of corporate reputation.
As a product of the development of the Internet, most online public relations companies have emerged in recent years. However, due to the rapid expansion of the market, online public relations companies, especially the domestic online public relations industry, seem to be somewhat mixed.
Baidu Encyclopedia-Public Relations