Specific work:
1, that is, the manufacturer extends the sales counter of the product to the customer's home. In other words, through direct sales, products are delivered directly to customers with consumer demand.
2. Marketing channels based on the Internet, advanced information flow, capital guarantee platform and express logistics system, on the premise that the company has obtained the direct selling business license issued by the state and the direct selling system is legal.
3. The Direct Selling Alliance chooses Shenzhen, the frontier of China's reform and opening up, as the first base for theoretical discussion and practice, and leads the trend of direct selling through the fertile soil of direct selling to explore new ideas for industry development.
Extended data:
The difference between direct selling and pyramid selling;
1, the difference of definition:
Direct selling enterprises recruit direct sellers, who sell products directly to the final consumers outside the fixed business premises.
MLM is an illegal profit-making behavior that rewards the number or sales performance of the developed personnel, or requires the developed personnel to obtain the qualification to join on the condition of payment.
2. Differences in distribution methods:
Direct selling is a legal operation; MLM is illegal.
3. Differences in behavioral characteristics:
The characteristics of direct selling are "single level"; The characteristics of MLM are "attractive", "registration fee, multi-level" and "team reward".
4, personnel management differences:
Direct selling is not conditional on paying fees or buying goods, and there is no charge for business training and examination of direct sellers. Participants have to pay or subscribe for goods, form a hierarchy by constantly attracting people, and extract rewards from the fees paid offline.
5. Product return difference:
Within 30 days after purchasing direct selling products, if the products are unopened, they can be returned with invoices or sales vouchers; The so-called pyramid selling "products" or the entry fees paid are usually non-refundable.
People's Network-Illustration: MLM always uses direct sales as a cover, and uses these 3 tricks to see through!