On the website of Phoenix Finance, it has been displayed to the public as an investment and financial platform of Phoenix Satellite TV Group, calling it "an intelligent investment and financial platform created by Phoenix Satellite TV Group for Chinese people all over the world", and many Phoenix TV hosts are also Phoenix Financial platforms.
According to the industrial and commercial data, Phoenix Finance is affiliated to Beijing Phoenix Lita Information Technology Co., Ltd., the largest shareholder is Lily He with a shareholding ratio of 7 1.97%, the second largest shareholder is Zhang zhen with a shareholding ratio of 9.39%, and the operating platform of Phoenix TV is Beijing Tianying Kyushu Network Technology Co., Ltd. with a shareholding ratio of 4.69%.
Since it only accounts for less than 5%, why do so many Phoenix TV hosts stand on the podium and take Phoenix TV as publicity?
According to a Framework Agreement for Continuing Business Transactions published by Phoenix TV on 20 15, Lily He, the major shareholder of Phoenix Finance, is the son-in-law of Liu Changle, Chairman of the Board of Directors of Phoenix TV.
Although it is a member of China Internet Finance Association, Phoenix Finance has not disclosed its operating data or past financial information on the website of the association.
Content source: Science and Technology Finance Online.