1. Identify the target and audience
First, you need to know who your target market is. This can help you to determine the key information content, set up details such as the expression order of alternative perspectives or the way of developing ideas on the page, and set up some moving, profound and ready-made language or image elements to attract their interest, so as to achieve the publicity effect more easily.
Draw up an outline
Before entering the specific production, you have to set up an infrastructure and theme clues to run through successfully, and design a detailed outline to summarize the structure of the whole brochure. This includes basic data details, such as the length and number of pages, a brief introduction of the core information conveyed by each page, and the layout of words and pictures. In this way, before the specific design begins, the expected detailed options and their advantages and disadvantages will be grasped in real time.
Create visual effects
Use creative visual effects to shape your brochure into a work of art that can attract people's interest and attention. Try to follow the simple and generous design principles and brand color matching principles to make it more attractive visually. At the same time, put some highlighted information where readers can see it as soon as possible.
4. Keep the theme clues.
Make sure that your brochure structure can keep the theme throughout the design and always pay attention to the information you express. This not only helps to achieve visual coordination, but also makes the design scheme more loyal to the original thoughtful design ideas, thus enhancing internal compatibility, format legitimacy and fluency.
5. Avoid over-design
As an elaborate image representative, the brochure must be consistent with your company's long-term development plan and activities. Even if some transitional complex elements can improve the visual appeal, if these elements can't even effectively satisfy the propaganda content, it will leave the audience with a feeling of no practical value. Therefore, you should strive to create a balance between visual appeal and language logic, so as to reach the hearts of the expected audience in time.
In a word, a successful brochure needs to properly combine interactive mode, language and visual art to realize its function as a brand image display tool. By designing an easy-to-understand layout, using a color scheme and font style suitable for activities, and maintaining the correct proportion, we can improve the corresponding feedback and imagination without sacrificing quality.
Zhonghui Design Original Brochure Design Works
The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional brochure design brand. The design industry has accumulated many years and many design cases, hoping to help you.