Master of Business Administration, School of Business, Sichuan Agricultural University, majoring in e-commerce (junior college), marketing (junior college), e-commerce (senior high school) and financial management (senior high school). The college's e-commerce major has 1 virtual simulation experimental teaching center for enterprise operation, 5 data analysis laboratories, and 1 e-commerce professional laboratory.
Training objectives:
Undergraduate majors cultivate talents with integrity, humanistic spirit and scientific literacy to meet the needs of market economy in the new era. They mainly study cutting-edge information technology, advanced service concepts and basic theories and knowledge of modern management science, master theoretical methods and professional information technologies related to management, economics and e-commerce, and become applied talents with "internet plus" thinking, e-commerce system project development ability and enterprise management ability in the era of big data.
Colleges and universities specialize in cultivating high-quality technical and technical talents who meet the needs of the market economy in the new era, have integrity, humanistic spirit and scientific literacy, have a certain cultural level, good professional ethics and humanistic literacy, face the e-commerce industry, and engage in online marketing and promotion, art design of online stores, and online store operation.
Training requirements:
Undergraduate students mainly study the basic theories and knowledge of economics, modern management and marketing, and receive basic training in e-commerce technology and management, business information analysis, computer science and technology. The system has received comprehensive training in e-commerce theory, system development, big data and business intelligence, e-commerce project management and business negotiation, and has the ability to analyze, manage and plan e-commerce systems.
College students mainly study basic knowledge and strong application ability in e-commerce, web design and website construction; Be able to systematically master the basic theories, knowledge, skills and methods of e-commerce, and skillfully use computer technology, network technology and multimedia technology to carry out network marketing or network business planning.
Instructor:
There are 78 teachers in the college, including 3 professors, 8 associate professors/kloc-0 and 22 doctors. Most of the team members graduated from Sichuan University, University of Electronic Science and Technology of China, Southwestern University of Finance and Economics, Southwest Jiaotong University and other 985, 21/prestigious schools.
Teaching and scientific research achievements:
In recent years, the college has continuously promoted the teaching reform, and the teaching quality has been significantly improved. College teachers have undertaken more than 100 scientific research projects at all levels, published more than 10 academic monographs and published nearly 100 papers. Received 24 undergraduate classroom teaching quality awards from Sichuan Agricultural University. Some achievements have been made in teaching reform projects, teaching reform achievements, papers, etc.: first prize 1, second prize 1, third prize 1. Presided over 2 school-level educational reform projects; Introduction to e-commerce was approved as a school-level course teaching team. A number of policy suggestions on precise poverty alleviation and agricultural product safety management have been given important instructions by provincial party committee secretaries, governors and other leaders.
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