Corporate brochure is a very important marketing tool, which can show the company's image and product features to customers and potential customers. The following are the main contents and components that corporate brochure should include:
1 company introduction
A brochure usually begins with a brief introduction of the company, focusing on the company background, office environment, team design, experiment and innovation, helping enterprises and customers to establish a good communication bridge.
2. Features of products or services
Corporate brochure contains a detailed description of an enterprise's products or services. Clearly explain the functional characteristics and advantages of each product, such as product type, function, market advantage, launch history, supporting services, etc. It must be unpretentious, simple and not exaggerated, so that customers or consumers can feel the quality of products/services more intuitively.
3. Designers and portfolios
If the enterprise has its own design team, the brochure can also fully show or introduce the composition of the design team and its portfolio. This will help customers better understand the professional and technical strength and style direction of enterprises, express their beliefs and ideas at the level of designers, and pin people's psychology.
4. Awards or certifications
If the company has obtained industry awards or certification qualifications, then these honors should also be displayed in the brochure. For example, a company has obtained ISO certification; It is worth mentioning that an employee gave a speech at an industry seminar and won the best speaker award, which truly reflected the strength of the enterprise and the positive evaluation of the society.
5. Other information
Finally, other related contents, such as brand marketing and corporate culture construction, can also be included in corporate brochure. For these additional information, we should pay attention to highlighting its significance, connecting with the cumulative results of the first four types of information content, and not deviating from the main idea.
In a word, corporate brochure is an important tool for enterprises to display their image and product information. Designers can choose enterprise goals according to teaching, so as to use various creative design methods to make the content easy to understand, clear and detailed, and reflect the characteristics and social responsibility of enterprises. At the same time, the production process needs to combine customer experience and more diversified interactive means to leave a deep impression on readers.
Zhonghui Design Original Brochure Design Works
The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional brochure design company. I hope it helps you.